Mediagazer: Aisle by Aisle, an App That Pushes Bargains (Stephanie Clifford/New York Times)

4:15 PM ET, August 17, 2010

Top News:

The Web Is Dead. Long Live the Internet — Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko — Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting.

Discussion: Epicenter, Boing Boing, GigaOM, Techdirt, The Awl, TechCrunch, VizWorld.com, FlowingData, Scripting News, Gizmodo, Webmonkey, Kirk LaPointe's … and Daring Fireball, more at Techmeme »

Ryan Tate / Gawker:

Wired Says ‘The Web is Dead’ — On Its Increasingly Profitable Website — Chris Anderson will generate plenty of chatter with his “The Web is Dead” Wired cover, foretold here previously. Fair enough; that's what a smart magazine editor does. But all the more reason to note the rich ironies in his eulogy.

Discussion: New York Observer

Philip B. Corbett / Times Topics:

Everything Old Is Hip Again — Notes from the newsroom on grammar, usage and style. (Some frequently asked questions are here.) — We try hard to shed our old image as stodgy and out of it. Perhaps too hard, sometimes. — How else to explain our constant invocation of the old/new slang “hipster”?

Discussion: CJR, The Wrap, Gawker, Silicon Alley Insider and New York Observer

Foster Kamer / Runnin' Scared:
Breaking: New York Times Told to “Chill” on that “Hipster” Business

Discussion: Salon

Joseph Tartakoff / paidContent:

AOL's Patch Aims To Quintuple In Size By Year-End — Patch, which has already established itself as the biggest network of neighborhood blogs in the country since being acquired by AOL last summer, plans to accelerate its growth dramatically. Patch President Warren Webster tells us the company …

Discussion: Crain's New York Business, Silicon Alley Insider, Media Week, Morristown Patch, Tarrytown-Sleepy Hollow Patch, Springfield Patch, Merrick Patch, Wellesley Patch, Chatham Patch, Fairfield Patch, Port Washington Patch, Garden City Patch, NetNewsCheck Latest and NYConvergence

Ken Doctor / Newsonomics:

Nine Questions on Patch's New Push: National Hyperlocal?, SEO Sauces, and the Case of the Besieged Florist — It's Patch day in the news news world, as AOL formally announces the expansion of its network of local sites. It's really a ratification of what we've been hearing …

Discussion: Romenesko, New Jersey Online, NPR and Lost Remote

Sarah Rabil / Bloomberg:

AOL CEO Armstrong Aims for 500 News Websites in Local-Ad Bet — Aug. 17 (Bloomberg) — AOL Inc. is betting on the success of Chief Executive Officer Tim Armstrong's vision for community news and advertising as it plans to start 400 more local-news websites by the end of the year.

Discussion: TechCrunch, Forbes, MediaMemo and Associated Press

Sam Gustin / DailyFinance:

News Corp., the Saudi Prince and the ‘Ground Zero Mosque’ — Amid the howls of outrage over the proposed Islamic community center and mosque near Ground Zero, some political pundits on Fox News, which is owned by Rupert Murdoch's media conglomerate News Corp. (NWS), have been particularly vocal in their opposition to the project.

Michael Calderone / Yahoo! News:
News outlets split in describing mosque

Discussion: Salon, The Awl, Washington Post, FishbowlNY, The Fix, Runnin' Scared, The Wrap, The Huffington Post, PostPartisan, The Daily Caller, Mediaite, TPMDC, mediabistro.com and Vast Wasteland

Jason Fell / Folio:

Survey: Publishers Could See as Much as $3 Billion from Interactive Periodicals Subs — Digital consortium Next Issue Media conducts survey with global consulting firm. — Digital publishing consortium Next Issue Media recently enlisted international management consulting firm Oliver Wyman …

Discussion: Media Buyer Planner, Canadian Magazines, MinOnline, MediaPost, Nxtblog and New York Observer

Stephanie Clifford / New York Times:

Aisle by Aisle, an App That Pushes Bargains — It's like the most persistent sales clerk you've ever encountered. — Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers …

Discussion: Silicon Alley Insider, Poynter Online, WalletPop Blog, Gizmodo, Media Buyer Planner, ReadWriteWeb and AdPulp, more at Techmeme »

Reuters:

Nielsen plans to raise $2 billion in IPO: filing — (Reuters) - Private equity-owned Nielsen plans to raise up to $2.01 billion through an initial public offering, more than the $1.75 billion it was originally aiming for, it said in a U.S. regulatory filing on Monday.

Discussion: Gawker and DailyFinance

Janko Roettgers / NewTeeVee:

ComScore: Four Out of Five Videos on Hulu Are Ads — Hulu has been taking a dive in comScore's monthly video metrics since the market research company recalibrated the way it is measuring online video last month. However, comScore's new reporting methodology reveals that Hulu reigns supreme in ad viewing …

Discussion: Media Buyer Planner and SocialTimes.com

comScore, Inc.:
comScore Releases July 2010 U.S. Online Video Rankings

Discussion: MarketingCharts, TechCrunch, Dow Jones Newswires, hypebot, msnbc.com and Beet.TV

Laurie Sullivan / MediaPost:

Apple And Google Set To Capitalize (And Compete) On Internet TV — Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow …

more at Techmeme »

John Paczkowski / Digital Daily:
Rumored $99 iTV Could Pave Way for $2,000 Apple-Connected Television

Discussion: TechCrunch, Mercury News, NewTeeVee and parislemon

Elizabeth Dwoskin / CJR:

Watching My Story Go Viral in Twenty-Four Hours — How Debrahlee Lorenzana became the banker heard 'round the world — Earlier this summer, I was afforded an experience that is a dream for many journalists: a story I wrote went viral. Within the span of twenty-four hours …

Discussion: Romenesko

Marshall Kirkpatrick / ReadWriteWeb:

Google CEO Suggests You Change Your Name to Escape His Permanent Record — Google CEO Eric Schmidt has a great way of making public statements that are at once frank, unorthodox, thought provoking - and a little frightening. This weekend The Wall St. Journal ran an interview with Schmidt …

Discussion: PC World, danah boyd, Preston Gralla's blog, The Register, Google Watch, Digital Daily, Google Operating System, broadstuff, MarketingVOX, The Atlantic Wire, TechCrunch, Asa Dotzler and CJR, more at Techmeme »

Joe Pompeo / The Wire:

Fortune.com Is No Longer A “Second Class Citizen” — Fortune scored big with its announcement Monday that it had poached Dan Primack from Reuters' peHUB as an online senior editor. — Primack, who created and grew peHUB's daily morning newsletter from about 300 readers in 2002 to roughly 60,000 today …

Discussion: New York Observer, Romenesko, PE Hub Blog and Talking Biz News

Javier Espinoza / Wall Street Journal:

Bracing for Product Plugs — Change in EU law means U.S. style of marketing is set to take off in TV shows produced in U.K. and Continent — Hiro Nakamura, the fictional character in U.S. TV series “Heroes” with the ability to manipulate time, has discovered a comic book from the future …