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1:05 PM ET, August 17, 2010

Mediagazer

 Top News: 
Joseph Tartakoff / paidContent:
AOL's Patch Aims To Quintuple In Size By Year-End  —  Patch, which has already established itself as the biggest network of neighborhood blogs in the country since being acquired by AOL last summer, plans to accelerate its growth dramatically.  Patch President Warren Webster tells us the company …
RELATED:
Sarah Rabil / Bloomberg:
AOL CEO Armstrong Aims for 500 News Websites in Local-Ad Bet  —  Aug. 17 (Bloomberg) — AOL Inc. is betting on the success of Chief Executive Officer Tim Armstrong's vision for community news and advertising as it plans to start 400 more local-news websites by the end of the year.
Wired:
The Web Is Dead.  Long Live the Internet  —  Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko  —  Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting.
Michael Calderone / Yahoo! News:
News outlets split in describing mosque  —  There is no mosque being built on the site of Ground Zero.  It's a simple fact, but one that news consumers can be forgiven for missing as they her hourly cable news updates and scan the headlines about a growing—and increasingly heated …
RELATED:
Sam Gustin / DailyFinance:
News Corp., the Saudi Prince and the ‘Ground Zero Mosque’  —  Amid the howls of outrage over the proposed Islamic community center and mosque near Ground Zero, some political pundits on Fox News, which is owned by Rupert Murdoch's media conglomerate News Corp. (NWS), have been particularly vocal in their opposition to the project.
Janko Roettgers / NewTeeVee:
ComScore: Four Out of Five Videos on Hulu Are Ads  —  Hulu has been taking a dive in comScore's monthly video metrics since the market research company recalibrated the way it is measuring online video last month.  However, comScore's new reporting methodology reveals that Hulu reigns supreme in ad viewing …
Discussion: SocialTimes.com
RELATED:
comScore, Inc.:
comScore Releases July 2010 U.S. Online Video Rankings
Stephanie Clifford / New York Times:
Aisle by Aisle, an App That Pushes Bargains  —  It's like the most persistent sales clerk you've ever encountered.  —  Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers …
Marshall Kirkpatrick / ReadWriteWeb:
Google CEO Suggests You Change Your Name to Escape His Permanent Record  —  Google CEO Eric Schmidt has a great way of making public statements that are at once frank, unorthodox, thought provoking - and a little frightening.  This weekend The Wall St. Journal ran an interview with Schmidt …
Reuters:
Nielsen plans to raise $2 billion in IPO: filing  —  (Reuters) - Private equity-owned Nielsen plans to raise up to $2.01 billion through an initial public offering, more than the $1.75 billion it was originally aiming for, it said in a U.S. regulatory filing on Monday.
Discussion: DailyFinance
Mark Milian / L.A. Times Tech Blog:
AP decides not to LOL  —  The Associated Press almost shared a page with LOLcats.  —  Pet Holdings Inc., which owns a network of blogs that post pictures of felines with silly captions, and videos of men getting hit in the groin on its Fail Blog, had been wrapped in rather lengthy negotiations …
Javier Espinoza / Wall Street Journal:
Bracing for Product Plugs  —  Change in EU law means U.S. style of marketing is set to take off in TV shows produced in U.K. and Continent  —  Hiro Nakamura, the fictional character in U.S. TV series “Heroes” with the ability to manipulate time, has discovered a comic book from the future …
Discussion: Gawker
Speakeasy:
'I'm Still Here' Trailer Debuts: Is Joaquin Phoenix Pulling a Fast One on Audiences? … Big public meltdown or huge practical joke?  Or something in between?  Audiences will soon find out if Oscar-nominated actor Joaquin Phoenix, who spent most of 2008 attempting to jump-start a hip hop career …
Discussion: Gawker and The Wrap
Joe Pompeo / Silicon Alley Insider:
Fortune.com Is No Longer A “Second Class Citizen”  —  Fortune scored big with its announcement Monday that it had poached Dan Primack from Reuters' peHUB as an online senior editor.  —  Primack, who created and grew peHUB's daily morning newsletter from about 300 readers in 2002 to roughly 60,000 today …
Robinsloan / Twitter Media:
Four ways to use Fast Follow  —  The mobile team here at Twitter has rolled out a new feature called Fast Follow, and its genius lies in its simplicity: text “follow [account]” to 40404 (Twitter's U.S. shortcode) and you'll immediately start getting that account's tweets via SMS—without ever signing up for Twitter.
Discussion: InsideTheCBC.com
Claudia Eller / Company Town:
David Ellison raises $350 million to co-fund movies with Paramount  —  In an era when outside movie capital is tough to come by, David Ellison, the 27-year-old son of Oracle founder and Chief Executive Larry Ellison, has raised $350 million to co-finance movies with his studio partner Paramount Pictures.
Patrick / Clicker Blog:
It's SHOWTIME (Literally) on Clicker.com!!  —  In celebration of tonight's premiere of The Big C, starring Laura Linney, and the new Season 6 of Weeds, Showtime has teamed up with Clicker to offer some EXCLUSIVE awards for fans who tune in and check-in, either directly on Clicker.com or using our new Clicker Mobile on Android devices.
MediaShift:
Experts Weigh Pros and Cons of Social Media  —  OurBlook.com has been conducting an ongoing interview series on the current and future role of journalism and social media.  In previous posts for PBS MediaShift, I shared some of the insights we've gathered about the future of journalism …
Peter Kafka / MediaMemo:
Who's Going to Sell Hulu to Wall Street?  —  Can Hulu really go public?  —  Yes, say sources talking to the New York Times who imagine the video site launching an IPO “as soon as this fall.”  —  And it's not the first time we've heard the idea: Some of Hulu's network owners have been murmuring privately about an IPO for a while.
 
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 More News: 
Joe Flint / Company Town:
David Madden tapped to head Fox Television Studios
Andrew Alderson / Telegraph:
Soccer star gags tabloid story
Discussion: Jon Slattery
John Paczkowski / Digital Daily:
Rumored $99 iTV Could Pave Way for $2,000 Apple-Connected Television
Gregory Ferenstein / CNN:
How web journalism can make people seem hateful
David Bauder / Associated Press:
Broadcast audience aging faster than population
 Earlier Picks: 
Megan Garber / Nieman Journalism Lab:
The Guardian launches governmental pledge-tracking tool
Discussion: Fast Company
Peter Kafka / MediaMemo:
Gawker's Next Redesign Thinks Big-Like Big-Screen TV
Newser:
Once Again Into the Breach: Rupert Murdoch Dreams of a Digital Newspaper
Nat Worden / Wall Street Journal:
Time Warner Cable CEO Wary of Net Rules Limiting Options
Discussion: Engadget and Company Town
Mallary Jean Tenore / E-Media Tidbits:
20 SXSW Interactive Panels That Journalists Should Vote For
Discussion: Journalism 2.0
Jim Romenesko / Romenesko:
Ambinder, Madhani to lead National Journal's White House team
Robert Andrews / paidContent:
Google Hires BBC News Exec To Woo Publishers
Discussion: eMedia Vitals and Press Gazette