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3:20 PM ET, September 27, 2010

Mediagazer

 Top News: 
Foster Kamer / Runnin' Scared:
Breaking: John Koblin Quits the New York Observer (Updated)  —  ​We just got word that the New York Observer's star media reporter John Koblin has left the paper.  This goes in line with rumors we were hearing that Koblin would be out following his yearly US Open coverage.
RELATED:
Foster Kamer / Runnin' Scared:
Direct Line: Peter Kaplan on The John Koblin Hire, An iPad App, and WWD's Future  —  ​Well, big media change: John Koblin was hired by longtime former New York Observer editor Peter Kaplan — who is now the editorial director of Fairchild — to go report on media for Women's Wear Daily.
Journalism.org:
WHEN TECHNOLOGY MAKES HEADLINES  —  THE MEDIA'S DOUBLE VISION ABOUT THE DIGITAL AGE  —  The mainstream news media have offered the American public a divided view of how information technology influences society, according to a new study by the Pew Research Center's Project for Excellence in Journalism.
RELATED:
Brian Stelter / Media Decoder:
Study Finds That Apple Dominates Tech News  —  A customer, Evan Wiendczak, spoke after buying the first iPhone 4 on Fifth Avenue in June.  —  A new study confirms what some in the technology industry have long sensed: Apple commands an inordinate amount of the media's attention.
Michael Learmonth / AdAge:
Twitter Boosts Marketer Reach With Plan to Blast Promoted Ads  —  Positive Signs So Far, With Higher-Than-Average Interaction Rate  —  NEW YORK (AdAge.com) — Even after six months, campaigns with nearly 40 different marketers and repeat customers such as Ford, Virgin America and Verizon, Twitter still views its ads as experimental.
RELATED:
Nicholas Carlson / Silicon Alley Insider:
AOL Loses Star Media Reporter Jeff Bercovici To Forbes  —  Veteran media reporter Jeff Bercovici is quitting AOL and going to Forbes, a source tells us.  —  Forbes is undergoing a transformation under Lewis Dvorkin, who came to the company through its acquisition of True/Slant last spring.
RELATED:
Michael Idov / New York Magazine:
The Demon Blogger of Fleet Street  —  Nick Denton cast himself as a media outsider.  That's how he made it inside.  —  Nick Denton has built a panopticon.  From his living-room window, he can all but see his favorite table at Balthazar, and his favorite table at Balthazar is picked …
RELATED:
David Kaplan / paidContent:
Gawker's Denton: Twitter's Audience ‘Too Elite’; Blogs Look Ludicrous
Discussion: Romenesko
Martin Robbins / Guardian:
This is a headline about science  —  In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding?  —  In this paragraph I will state the main claim that the research makes …
Discussion: Neatorama
Malcolm Gladwell / New Yorker:
Why the revolution will not be tweeted.  —  At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth's in downtown Greensboro, North Carolina.  They were freshmen at North Carolina A.  & T., a black college a mile or so away.
Russell Adams / Wall Street Journal:
Literary Icon in New Era  —  New Yorker Launches on iPad Tablet, Adds to Pressure on Apple for Subscriptions  —  The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand's efforts to refashion itself for the tablet-computer age.
Mike Shields / Mediaweek:
Networks Have Sharing Issues With Hulu  —  Advertisers are drawn to Hulu in part because the site is a popular place for fans to stream shows like NBC's 30 Rock and The Office.  Trouble is, Hulu doesn't actually sell any inventory in those shows.  —  In fact, according to sources …
Discussion: TVbytheNumbers
The Politico:
The Fox primary: complicated, contractual  —  With Sarah Palin, Newt Gingrich, Rick Santorum and Mike Huckabee all making moves indicating they may run for president, their common employer is facing a question that hasn't been asked before: How does a news organization cover White House hopefuls when so many are on the payroll?
Gabriel Sherman / New York Magazine:
Times Two  —  Jill Abramson, the Times' first heiress apparent.  —  When Jill Abramson moved back to New York from Washington, D.C., in the summer of 2003 at the age of 49 to become managing editor of the New York Times, she commemorated the homecoming like a battle-hardened soldier returning from the front: She got a tattoo.
Discussion: Romenesko and On Media's Blog
Edmund Lee / AdAge:
Media Mavens: Christopher Batty, Gawker Media  —  Introvert With ‘Napoleonic Ambition’ Now in His Sixth Year Driving Experimentation and Success at Publisher  —  NEW YORK (AdAge.com) — When Gawker Media founder Nick Denton first met Christopher Batty 10 years ago, the two were based in Silicon Valley …
Discussion: New York Observer and Soup
Jemima Kiss / Guardian:
Online publishers are more confident but are they making any money?  —  Association of Online Publishers reports phenomenal growth of apps  —  Is the online publishing industry out of the woods?  The latest survey by the Association of Online Publishers shows a renewed confidence centred on mobile …
RELATED:
Nick Clark / The Independent:   Technology at heart of publishers' strategy
New York Times:
Comcast Spends Big in Pressing for Merger  —  In Jeff Zucker's announcement on Friday that he was stepping aside as the head of NBC Universal, Comcast's purchase of the company was taken almost as a fait accompli.  —  But the combination of NBC and Comcast is still undergoing government review …
Mallary Jean Tenore / Poynter Online:
New CUNY Program to Equip Students to Start Journalism-Based Businesses  —  Last week, the City University of New York unveiled the Tow-Knight Center for Entrepreneurial Journalism — the first of its kind in the nation.  —  As part of this program, the school will offer a master's degree …
Benny Evangelista / San Francisco Chronicle:
Techmeme keeps up with lighting-fast tech news  —  In the five years since Gabe Rivera founded Techmeme, the speed and volume of technology news has increased dramatically.  —  And that's helped the San Francisco firm's website become the go-to place for the technorati.
Discussion: mediabistro.com
Claire Cain Miller / New York Times:
To Fix Bad Breath, a Gadget Seen on YouTube  —  WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller.  But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud.
Discussion: Silicon Alley Insider
Henry Blodget / The Wire:
Here Are 304 Reasons Why The New York Times Needs To Put Its Paywall Up Immediately  —  We clicked on a New York Times ad this morning.  —  Not because we're actually thinking of ponying up to get a paper-based New York Times delivered to our door (why on earth would we do that?
Neerav Bhatt / Rambling Thoughts Blog:
Modern Journalists Technology Toolkit To Cover Live Events  —  Republishing in full not allowed without permission.. Source: bhatt.id.au/blog/  —  In bygone days a journalist covering an event was likely to be accompanied by a photographer, cameraman or both.
Stuart Elliott / Media Decoder:
Mad Men, and Women, to Gather in New York  —  Organizers are putting the final touches on the seventh annual Advertising Week, a kind of Madison Avenue version of Fashion Week.  —  Advertising Week 2010 is to take place on Monday through Friday, with events at 17 locations around Manhattan.
Discussion: paidContent, Adrants and NYConvergence
Scott Rosenberg / Scott Rosenberg's Wordyard:
Slate: Don't close that corrections window — open it all the way!  —  Craig Silverman had a fascinating column last week about changes that Slate has made in its corrections policy in the wake of an embarrassing dustup with Politico.  Here's Craig's pithy summary of this bizarre Escher-esque episode …
 
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 More News: 
Tanzina Vega / Media Decoder:
Nielsen Introduces New Ad Measurement Product
Discussion: Nielsen Wire and GigaOM
Peter Kafka / MediaMemo:
How to Find Google's Next Ad Tech Acquisition
Jack Neff / AdAge:
Cracking Viral Code: Look at Your Ads. Now Look at Old Spice
Discussion: newsfeed.time.com
AdAge:
New Media World Makes Partners in Morning, Rivals in Afternoon
Elizabeth Olson / New York Times:
Bar Codes Add Detail on Items in TV Ads
Discussion: Media Buyer Planner
Jo Tuckman / Guardian:
Twitter feeds and blogs tell hidden story of Mexico's drug wars
MG Siegler / TechCrunch:
Why Did VideoEgg Buy Six Apart?  To Create A New Modern Media Empire, Says CEO
 Earlier Picks: 
Mark Hendrickson / Ursus Rex:
How to Pitch A Tech Blogger
Discussion: TechCrunch Europe
Bradley Johnson / AdAge:
100 Leading Media Companies
Discussion: eMedia Vitals
AdAge:
AP Circular App Coming to Help Print Compete With Online Coupons
Frédéric Filloux / Monday Note:
New media valuations metrics
Simon Dumenco / AdAge:
Three Truths About the Media Future — Including the End of Rupert Murdoch
Terry Heaton / Terry Heaton's PoMo Blog:
Killing the Golden Goose, a modern media parable
Discussion: Kirk LaPointe's …
The Independent:
Julia Budworth: Tea with ‘The Lady’
New York Times:
The Readers' Front Page