Mediagazer: To Fix Bad Breath, a Gadget Seen on YouTube (Claire Cain Miller/New York Times)

12:05 PM ET, September 27, 2010

Top News:

Brian Stelter / Media Decoder:

Study Finds That Apple Dominates Tech News — A customer, Evan Wiendczak, spoke after buying the first iPhone 4 on Fifth Avenue in June. — A new study confirms what some in the technology industry have long sensed: Apple commands an inordinate amount of the media's attention.

Discussion: PC World, Neowin.net, blogs.chron.com, FM Blog and 9 to 5 Mac

Journalism.org:

WHEN TECHNOLOGY MAKES HEADLINES — THE MEDIA'S DOUBLE VISION ABOUT THE DIGITAL AGE — The mainstream news media have offered the American public a divided view of how information technology influences society, according to a new study by the Pew Research Center's Project for Excellence in Journalism.

Discussion: Mashable!, Romenesko, Digital Daily, ZDNet, TG Daily, Guardian, Talking Biz News and Search Engine Land

Michael Learmonth / AdAge:

Twitter Boosts Marketer Reach With Plan to Blast Promoted Ads — Positive Signs So Far, With Higher-Than-Average Interaction Rate — NEW YORK (AdAge.com) — Even after six months, campaigns with nearly 40 different marketers and repeat customers such as Ford, Virgin America and Verizon, Twitter still views its ads as experimental.

Discussion: Andy Beal's Marketing Pilgrim, Softpedia News, Fast Company and eMedia Vitals

Wall Street Journal:
To Advertisers, Twitter's a Fledgling

Discussion: The Next Web, Silicon Alley Insider and The Wall Blog, more at Techmeme »

Mike Shields / Mediaweek:

Networks Have Sharing Issues With Hulu — Advertisers are drawn to Hulu in part because the site is a popular place for fans to stream shows like NBC's 30 Rock and The Office. Trouble is, Hulu doesn't actually sell any inventory in those shows. — In fact, according to sources …

Discussion: TVbytheNumbers

New York Times:

Comcast Spends Big in Pressing for Merger — In Jeff Zucker's announcement on Friday that he was stepping aside as the head of NBC Universal, Comcast's purchase of the company was taken almost as a fait accompli. — But the combination of NBC and Comcast is still undergoing government review …

Discussion: NewTeeVee, Deadline.com, New York Observer, Hollywood Reporter, Stop Big Media News, Company Town, Comcast Official Site, Wall Street Journal, The Wrap, Tech Trader Daily, Los Angeles Times and The Wire

Johnnie L. Roberts / The Wrap:
Steve Burke Replacing Zucker Atop NBCU

Discussion: Broadcasting & Cable, Multichannel, MediaMemo, Media Decoder, AdAge, paidContent, From Inside the Box, rbr.com and Variety

Benny Evangelista / San Francisco Chronicle:

Techmeme keeps up with lighting-fast tech news — In the five years since Gabe Rivera founded Techmeme, the speed and volume of technology news has increased dramatically. — And that's helped the San Francisco firm's website become the go-to place for the technorati.

Discussion: mediabistro.com

Russell Adams / Wall Street Journal:

Literary Icon in New Era — New Yorker Launches on iPad Tablet, Adds to Pressure on Apple for Subscriptions — The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand's efforts to refashion itself for the tablet-computer age.

Discussion: The Awl, Apple, Poynter Online, Silicon Alley Insider and kottke.org

Gabriel Sherman / New York Magazine:

Times Two — Jill Abramson, the Times' first heiress apparent. — When Jill Abramson moved back to New York from Washington, D.C., in the summer of 2003 at the age of 49 to become managing editor of the New York Times, she commemorated the homecoming like a battle-hardened soldier returning from the front: She got a tattoo.

Discussion: Romenesko and On Media's Blog

Edmund Lee / AdAge:

Media Mavens: Christopher Batty, Gawker Media — Introvert With ‘Napoleonic Ambition’ Now in His Sixth Year Driving Experimentation and Success at Publisher — NEW YORK (AdAge.com) — When Gawker Media founder Nick Denton first met Christopher Batty 10 years ago, the two were based in Silicon Valley …

Discussion: Soup

Michael Idov / New York Magazine:

The Demon Blogger of Fleet Street — Nick Denton cast himself as a media outsider. That's how he made it inside. — Nick Denton has built a panopticon. From his living-room window, he can all but see his favorite table at Balthazar, and his favorite table at Balthazar is picked …

Discussion: Romenesko, The Awl, Felix Salmon, The Corsair and Spiersblr

Mallary Jean Tenore / Poynter Online:

New CUNY Program to Equip Students to Start Journalism-Based Businesses — Last week, the City University of New York unveiled the Tow-Knight Center for Entrepreneurial Journalism — the first of its kind in the nation. — As part of this program, the school will offer a master's degree …

Discussion: Journalism.co.uk and The News About The News

Claire Cain Miller / New York Times:

To Fix Bad Breath, a Gadget Seen on YouTube — WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller. But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud.

Discussion: Silicon Alley Insider

Michael Learmonth / AdAge:

Forbes' New Advertising Pitch: Wanna Buy a Blog? — The Revenue Side of DVorkin's AdVoice Model Means Advertisers Publish Under Company's Banner — NEW YORK (AdAge.com) — When Forbes bought blogging startup True/Slant, it got a familiar face in True/Slant CEO and former Forbes editor Lewis DVorkin …

Discussion: Gawker, The Wire, Romenesko, Adrants, Felix Salmon, AdPulp and Talking Biz News

AdAge:

AP Circular App Coming to Help Print Compete With Online Coupons — After the Web Cost Them Classifieds, Newspapers Don't Want to Lose Important Revenue Source — NEW YORK (AdAge.com) — The Associated Press is developing an app it hopes will help newspapers keep their hands on a key source …

Malcolm Gladwell / New Yorker:

Why the revolution will not be tweeted. — At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth's in downtown Greensboro, North Carolina. They were freshmen at North Carolina A. & T., a black college a mile or so away.

Discussion: New York Observer and MediaMemo

MG Siegler / TechCrunch:

Why Did VideoEgg Buy Six Apart? To Create A New Modern Media Empire, Says CEO — “The rules of media have completely been broken,” according to Say Media CEO Matt Sanchez. Because we're no longer living in a world where print media is sold on a newstand and video media …

Stuart Elliott / Media Decoder:

Mad Men, and Women, to Gather in New York — Organizers are putting the final touches on the seventh annual Advertising Week, a kind of Madison Avenue version of Fashion Week. — Advertising Week 2010 is to take place on Monday through Friday, with events at 17 locations around Manhattan.

Discussion: Nielsen Wire, Adrants and NYConvergence