Mediagazer: The blurring line between brands and publishers (Ellie Behling/eMedia Vitals)

7:30 AM ET, November 16, 2010

Top News:

EXCLUSIVE: Do Online Viewers Watch Less TV? New Poll's Findings Might Surprise You … NEW YORK — Pay TV industry folks have heatedly debated this fall whether consumers are dropping their cable or other TV subscriptions to watch more TV content online. A new study by Nielsen …

Discussion: New York Magazine, ReadWriteWeb and GigaOM, more at Techmeme »

Edmund Lee / AdAge:

Yahoo Cranks Up New Content Machine — Portal Completes Integration of Associated Content; Hires More Bloggers — NEW YORK (AdAge.com) — Yahoo is launching blogs, hiring writers and turning on its own fire hose of freelance content as it attempts to create and scale a low-cost model for media.

Discussion: The Will Leitch Experience, Mediaite and Runnin' Scared

David Lieberman / USA Today: Yahoo to launch network featuring exclusive news

Kara Swisher / BoomTown:
Let a Zillion Users Blab: Yahoo Debuts “Contributor Network”

Discussion: Yodel Anecdotal, Thomas Hawk Digital Connection, mediabistro.com and AdAge

Keith J. Kelly / New York Post:

No founding family running Forbes day-to-day — Tweet — For the first time since B.C. Forbes launched his namesake magazine 93 years ago, there will be no members of the founding family involved in the day-to-day operations of the corporation. — The reigning Forbes family scions …

Discussion: Talking Biz News, paidContent, Romenesko, Folio, CNET News, MediaMemo and ClickZ

Jeff Bercovici / Mixed Media: Forbes Hires SoftBank's Mike Perlis As President/CEO

Tanzina Vega / Media Decoder:

Tina Brown Postpones Her Book on the Clintons — It doesn't look like Tina Brown will have time to finish a long-scheduled book on the Clintons anytime soon. — “The Clinton Chronicles”, which was scheduled for publication in 2010, was expected to be a book about the lives of Bill and Hillary Clinton and their rise to power.

Discussion: New York Observer and Romenesko

David Carr / New York Times:
Newsweek Weds Daily Beast? Good Luck With That

Discussion: Gawker, Still Not Going To Do …, Felix Salmon, Romenesko, Yahoo! News, New York Observer, CNN, WebNewser, The Awl, The Life and Times …, New York Magazine, The Daily Dish, The Wire, AdAge and Save Newsweek.com

Russell Adams / Wall Street Journal:

Sam Zell to Bow Out of Tribune — Tribune Co. Chairman Sam Zell said Monday that he doesn't see himself having an operating role in the media company after it exits bankruptcy. — “I think when we're done with the bankruptcy process I will turn it over to whoever the creditors decide they want to run it …

Discussion: New York Magazine and LA Observed

Michael Calderone / Yahoo! News:

Josh Marshall on TPM's first 10 years (and its next 10) — Josh Marshall says he “didn't have much sense going in of what TPM would become” when he started blogging on the Florida presidential recount at Talking Points Memo a decade ago. Neither did anyone else.

Discussion: Mediaite

Laura McGann / Nieman Journalism Lab:
Josh Marshall on Talking Points Memo's growth over the last decade …

Discussion: Romenesko

Stephen Walker / VentureBeat:

How much is online-media baron Demand Media really worth? — With online media company Demand Media likely to price its IPO within a matter of days, I thought it was a good time to analyze how the company is likely to be valued in the public markets. I have to admit, when I first looked …

Jim Romenesko / Romenesko:

USAT chart shows 27 staffers on entertainment beat — Five cover Congress. “To the best of my knowledge, this is the first time USAT's editorial staffing breakdown has been made public,” writes Gannett Blog founder and former USA Today reporter Jim Hopkins. Here's the chart.

Discussion: Gannett Blog

Bill Carter / Media Decoder:

NBC Scrambles Jets: ‘30 Rock’ Moves to 10; ‘Event’ On Hold — NBC announced wholesale changes to its struggling prime-time schedule Monday, highlighted by an all comedy night on Thursdays, which includes a move of the much-awarded “30 Rock” to 10 p.m., followed by the new comedy “Outsourced …

Discussion: AdAge and Broadcasting & Cable

Chris Roush / Talking Biz News:

Briefing.com settles case with Dow Jones & Co. — Briefing.com paid a “substantial amount” and admitted liability to settle a lawsuit involving the unauthorized republication of news headlines and articles from Dow Jones & Co., the parent of The Wall Street Journal, Barron's and Marketwatch.com …

Discussion: Romenesko, paidContent and eMedia Vitals

Ethan Smith / Wall Street Journal:

Apple Finally Snares Beatles — Steve Jobs is nearing the end of his long and winding pursuit of the Beatles catalog. — Apple Inc. is preparing to disclose that its iTunes Store will soon start carrying music by the Beatles, according to people familiar with the situation …

Leon Neyfakh / Bookish:

Esopus: Not Another Art Mag — I met Tod Lippy last winter, right as I was starting to report on the art beat for the New York Observer. An artist I'd met recently put me in touch with him because she saw I was trying to figure out how the art world worked, and thought Lippy …

Natalie Sherman / Boston Herald:

Rachel Maddow shrugs off crowd's push for Senate run — Could U.S. Sen. Scott Brown's fund-raising fear-mongering become a political reality with a 2012 Senate challenge from MSNBC's top liberal talk diva? — “There's a reason people in opinion-driven news flirt with running for office …

Discussion: Romenesko, Poynter Online and Mediaite

Ellie Behling / eMedia Vitals:

The blurring line between brands and publishers — Brands and publishers have always had a mutually dependent relationship, which has grown much more complex since the days of Mad Men. Brands want to engage their audience with content, and often look to publishers to help them.