Mediagazer: Entrepreneurial journalists need to master social media (Steve Buttry/The Buttry Diary)

Why spreadable doesn't equal viral: A conversation with Henry Jenkins — For years, academic Henry Jenkins has been talking about the connections between mainstream content and user-produced content. From his post as the founder and former co-director of the Comparative Media Studies program at MIT …

Lauren Rabaino / 10,000 Words:

Four major sins of news design — Let's be honest: In general, news site design isn't pretty. I know I'm not the first or last to say it, but I do have a theory about why. It starts off innocently enough — an article, navigation, some ads. But as new tools, gadgets, buttons, widgets …

Brian Stelter / New York Times:

Viewers May Be Willing to Watch More Ads Online. Lots More. — VIEWERS of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. Would they accept TV-style ad loads?

Discussion: Media Buyer Planner, AdAge, the Econsultancy blog, GigaOM, The Huffington Post, Beet.TV, eMedia Vitals, WatchingTV Online and Gawker

Peter Kafka / MediaMemo:

AOL Boasts About Its Supersized Video Offering, and Puts Ran Harnevo in Charge — A couple of months ago AOL laid out $65 million for video distributor 5Min Media. What did it get for its money? — A lot of video! AOL says that 5Min's library and distribution deals …

Discussion: Beet.TV and GigaOM, more at Techmeme »

Joe Mullin / paidContent:

Why Gawker May Have A Strong Legal Case In Its Fight With Palin — Last week, after Sarah Palin's publisher, HarperCollins, sued Gawker for copyright infringement over publication of 21 pages of leaked text from her new book, Politico rounded up several legal bloggers' views on the case.

Discussion: mediabistro.com, Yahoo! News, The Politico, Gothamist and New York Observer

Steve Buttry / The Buttry Diary:

Entrepreneurial journalists need to master social media — Our entrepreneurial journalism class at Georgetown will be discussing social media the next two weeks. Of course, you could do a whole course on social media, which offer some of the most important tools an entrepreneurial journalist will use …

Brian Steinberg / AdAge:

Fox to Use Hulu Inventory for Advertiser ‘Make-Goods’ — Network's Maneuver Pushes TV, Online Audiences Closer — NEW YORK (AdAge.com) — Fox has secured agreements with about a dozen advertisers to supply them with inventory from online-video site Hulu to make up for ratings shortfalls …

Rick Edmonds / The Biz Blog:

6 Months In, Honolulu Civil Beat Still Testing the Market For Paid Conversation — Honolulu Civil Beat's six-month anniversary earlier this month roughly coincided with the elections, and the closely-watched online-only pilot chose to celebrate with three days of free access for all.

Telegraph:

Huffington Post's Eric Hippeau on making news pay — The chief executive officer of the news and views website tells Emma Barnett about how to make money from a news site, inclsuing paywalls and selling advice to brands.

Joe Flint / Company Town:

In win for networks, federal judge issues temporary restraining order against FilmOn.com — A federal judge has issued a temporary restraining order against FilmOn.com Plc., a company that had been streaming the signals of television stations over the Internet without permission of the stations …

Discussion: Ars Technica, The Wrap, Techland, GigaOM, MediaPost, Broadcasting & Cable, WatchingTV Online and Inside TV

Keith J. Kelly / New York Post:

RS staffers do double duty at Men's Journal — Tweet — Wenner Media boss Jann Wenner will tap Rolling Stone veteran Jason Fine to lead Men's Journal after firing editor-in-chief Brad Wieners last week, The Post has learned. — Wenner will announce Fine's appointment this week to a seat …

Discussion: Gawker, Romenesko and New York Observer

Dylan Stableford / The Wrap:

Google in Talks to Buy Rights to Miramax Archives — It appears Google's possible $4 billion bid for Groupon.com isn't the only big-ticket item the search giant is mulling this holiday season. — Google is in talks with Filmyard Holdings about acquiring the rights to Miramax's archives …

Discussion: MediaMemo, Company Town, New York Observer and SAI, more at Techmeme »

Howard Kurtz / The Daily Beast:

The Media's Pat-Down Frenzy — The press has taken a few revolting TSA passenger encounters and blown the story wildly out of proportion. Howard Kurtz on the making of a “junk” journalism epidemic. — You might get the impression, from the way the coverage has achieved warp speed …

Discussion: Mediaite, Yahoo! News, Flying With Fish and Hot Air

Megan Garber / Nieman Journalism Lab:

Catalysts: The Globe and Mail's community brain trust — One of the Big Existential Questions facing journalism right now is the extent to which news organizations are just that — organizations that produce news — and the extent to which they're also something more: engagers of the world …