Mediagazer: Why spreadable doesn't equal viral: A conversation with Henry Jenkins (Nikki Usher/Nieman Journalism Lab)

7:40 PM ET, November 23, 2010

Top News:

Brian Stelter / New York Times:

Viewers May Be Willing to Watch More Ads Online. Lots More. — VIEWERS of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. Would they accept TV-style ad loads?

Discussion: The Huffington Post, Media Buyer Planner, AdAge, GigaOM, the Econsultancy blog, Gawker, eMedia Vitals, Beet.TV and WatchingTV Online

Nikki Usher / Nieman Journalism Lab:

Why spreadable doesn't equal viral: A conversation with Henry Jenkins — For years, academic Henry Jenkins has been talking about the connections between mainstream content and user-produced content. From his post as the founder and former co-director of the Comparative Media Studies program at MIT …

Joe Flint / Company Town:

In win for networks, federal judge issues temporary restraining order against FilmOn.com — A federal judge has issued a temporary restraining order against FilmOn.com Plc., a company that had been streaming the signals of television stations over the Internet without permission of the stations …

Discussion: The Wrap, MediaPost, GigaOM, Techland, Broadcasting & Cable, WatchingTV Online and Inside TV

Peter Kafka / MediaMemo: Goodbye, Free TV on Your iPad. For Now...

Rick Edmonds / The Biz Blog:

6 Months In, Honolulu Civil Beat Still Testing the Market For Paid Conversation — Honolulu Civil Beat's six-month anniversary earlier this month roughly coincided with the elections, and the closely-watched online-only pilot chose to celebrate with three days of free access for all.

Staci D. Kramer / paidContent:

News Corp Shells Out $360 Million For EdTech Company Wireless Generation — Rupert Murdoch is getting serious about the education business. First, News Corp (NSDQ: NWS) hires New York City Education Chancellor Joel Klein. Now, it's acquiring 90 percent of Wireless Generation for roughly $360 million in cash.

Discussion: Media Week, Company Town, The Wrap, Fast Company, New York Observer, The Wire and The Next Web

Dylan Stableford / The Wrap:

Google in Talks to Buy Rights to Miramax Archives — It appears Google's possible $4 billion bid for Groupon.com isn't the only big-ticket item the search giant is mulling this holiday season. — Google is in talks with Filmyard Holdings about acquiring the rights to Miramax's archives …

Discussion: MediaMemo, New York Observer, Company Town and SAI, more at Techmeme »

Michael Calderone / Yahoo! News:

Washington Post hires conservative blogger — The Washington Post boasts some of the top liberal bloggers, such as Ezra Klein and Greg Sargent. Now the paper's bringing a conservative into the blog stable. — The Post has hired Jennifer Rubin, previously with Commentary magazine …

Discussion: Romenesko and Salon

Steve Buttry / The Buttry Diary:

Entrepreneurial journalists need to master social media — Our entrepreneurial journalism class at Georgetown will be discussing social media the next two weeks. Of course, you could do a whole course on social media, which offer some of the most important tools an entrepreneurial journalist will use …

Telegraph:

Huffington Post's Eric Hippeau on making news pay — The chief executive officer of the news and views website tells Emma Barnett about how to make money from a news site, inclsuing paywalls and selling advice to brands.

Discussion: Nieman Journalism Lab

Peter Kafka / MediaMemo:

AOL Boasts About Its Supersized Video Offering, and Puts Ran Harnevo in Charge — A couple of months ago AOL laid out $65 million for video distributor 5Min Media. What did it get for its money? — A lot of video! AOL says that 5Min's library and distribution deals …

Discussion: Beet.TV, more at Techmeme »

Newsosaur / Reflections of a Newsosaur:

Another setback for non-profit news — A year ago, I wrote that David S. Bennahum might do for non-profit journalism what Ray Kroc, the founder of McDonald's, did for hamburgers. But it has not worked out that way. — Bennahum's disciplined approach to franchising a network …

Keith J. Kelly / New York Post:

RS staffers do double duty at Men's Journal — Tweet — Wenner Media boss Jann Wenner will tap Rolling Stone veteran Jason Fine to lead Men's Journal after firing editor-in-chief Brad Wieners last week, The Post has learned. — Wenner will announce Fine's appointment this week to a seat …

Discussion: Gawker, Romenesko and New York Observer

Joe Mullin / paidContent:

Why Gawker May Have A Strong Legal Case In Its Fight With Palin — Last week, after Sarah Palin's publisher, HarperCollins, sued Gawker for copyright infringement over publication of 21 pages of leaked text from her new book, Politico rounded up several legal bloggers' views on the case.

Discussion: Yahoo! News, The Politico, Gothamist and The Awl

Jeff Bercovici / Mixed Media:

Why Media Apps Aren't as Good a Business as They Seem — This is not a life preserver. Image via Wikipedia — It's long been an article of faith among media optimists that the shift to digital publishing would be a good thing for publishers in the long run, freeing them of the burden …

Electronista:

Apple, News Corp seen launchng Daily, iTunes subs on Dec. 9 — News Corp's iPad-friendly news source, the Daily, has had its launch details and subscription plans narrowed down in a possible leak this afternoon. An event is reportedly slated for December 9.