Mediagazer: You Can't Play a New Media Game By Old Media Rules (Mathew Ingram/GigaOM)

6:05 PM ET, February 24, 2011

Top News:

Staci D. Kramer / paidContent:

Pre-HuffPo Merger Changes At AOL; Eun Leaving, Brod To Be Arianna's COO — Regulatory approval of AOL's $315 million acquisition of the Huffington Post is still pending but CEO Tim Armstrong already has a new structure for the evolving company. The changes were set off by the plan …

Discussion: MediaPost, TechCrunch, AdAge, Mixed Media, The Wrap, Wall Street Journal, SAI, SAI, @rafat and NetNewsCheck Latest

Michael Arrington / TechCrunch:

AOL Exec David Eun Out - Here's His Email To Staff — Update: Here's AOL CEO Tim Armstrong's email to staff about the exec team reshuffling. — David Eun, my boss's (Heather) boss since the acquisition, will shortly be leaving AOL. As President of AOL Media and Studios he oversaw …

Discussion: Mediaite, MediaFile, Digital Trends, @rafat and SAI

Peter Kafka / MediaMemo:

Post-Huffpo, an AOL Reorg; Here's the Internal Memo — No surprise here: After paying $315 million for Huffington Post, AOL is shuffling its executive ranks. David Eun, the former Google executive who came to AOL a year ago to run its media business, is out, and several other executives have new responsibilities.

Discussion: SAI, Editors Weblog and Adotas

Edmund Lee / AdAge:

AOL's First Big Change for Huffington Post: Bigger Ads — News Aggregation Site Will Get ‘Project Devil’ Ads, but Will Anyone Else? — After months of negotiations with advertisers and agencies, AOL is starting to roll out “Project Devil,” a larger ad format it hopes will deliver …

Discussion: Poynter, NetNewsCheck Latest, Adotas and SAI

Russ Buettner / New York Times:

Affidavits Say Fox News Chief Told Employee to Lie — It was an incendiary allegation — and a mystery of great intrigue in the media world: After the publishing powerhouse Judith Regan was fired by HarperCollins in 2006, she claimed that a senior executive at its parent company, News Corporation …

Discussion: On Media's Blog, Adweek, The Atlantic Wire, Yahoo! News, Mediaite, The Wrap, TVNewser, CJR, The Huffington Post, The Raw Story, FishbowlNY, Runnin' Scared, The Wire, New York Magazine, The New Republic, TPMDC and Inside Cable News

Hamilton Nolan / Gawker: Roger Ailes Caught on Tape Urging Ex-Employee to Lie to Federal Investigators

Mathew Ingram / GigaOM:

You Can't Play a New Media Game By Old Media Rules — If there's one aspect of the media business that has been disrupted more completely than any other, it's the whole idea of “breaking news.” Just as television devalued the old front-page newspaper scoop, the web has turned breaking news …

Thanks:mathewi

Om Malik / GigaOM:

Old Media Is Being Unbundled, Just Like Telecom Was — One of the biggest stories of my career — as someone who covered telecom industry — happened fifteen years ago: The 1996 Telecom Act was the start of the liberalization of an industry that had been vertical with very little competition.

Nikki Finke / Deadline.com:
Deadline.com's Parent Company MMC Sends ‘Cease & Desist’ Letter To TheWrap

Discussion: Mediaweek, The Wire, LA Observed, Mediaite, The Wrap and Future of Journalism

Joe Mullin / paidContent:
‘Hot News’ Has MMC Steaming At TheWrap In Cease-And-Desist Letter

Discussion: The Huffington Post

Rick Edmonds / Poynter:

Six business lessons from TBD's early demise — TBD, one of the most ambitious local online launches of 2010, turns out to be a victim of crib death, reduced to an arts and entertainment mini-site barely six months after its launch last August. — Sure, hindsight is 20-20, but looking back …

Discussion: Digital Man, Washington Post, The Buttry Diary, LocalNewser, Terry Heaton's PoMo Blog, Editors Weblog, eMedia Vitals, Lost Remote, City Desk, paidContent, bizjournals and Zombie Journalism

Newsosaur / Reflections of a Newsosaur:

Hyperlocals like TBD: More hype than hope — The rapid implosion of the high-profile TBD news site is further evidence that hyperlocal journalism is more hype than hope for the news business. — Launched with considerable fanfare and generous funding only six months ago by Allbritton Communications …

Discussion: Digital First, Poynter, The Politico and On Media's Blog

David Kaplan / paidContent:

National Magazine Awards To Include Magazine Apps This Year — It's an honor just to be nominated, the saying goes, and less than a year after major publishers rolled out magazine apps, tablet-based periodicals are among the finalists for the second annual National Magazine Awards for Digital Media—aka the “Digital Ellies”—this year.

Discussion: MPA, MediaPost and FishbowlNY

Bill Carter / New York Times:

Couric Assembles a Book of Essays to Raise Money for Scholarships — It is not, she assured, in any way a statement about her future career plans, but Katie Couric will take a step this spring into a different media arena with the publication of her first book.

Discussion: Yahoo! News, Poynter and TVNewser

Patrick Smith / TheMediaBriefing:

Paywall Strategies 2011: Forrester Analyst Nick Thomas on ‘monetising the user, not the content’ — Forrester analyst Nick Thomas kicked off our inaugural conference Paywall Strategies 2011. Nick's a long-time observer of digital content and its place in the consumer economy, so we invited him to get us going.

Eric Spiegelman / The Awl:

How to Watch Al Jazeera on Your Television — Al Jazeera is putting every American news channel to shame with its amazing coverage of the revolutions across the Middle East. But most cable systems in this country won't carry it! If you live in Toledo, Ohio, or Burlington, Vermont, or Washington D.C., you might have it.

Discussion: Media Buyer Planner and Mediaite

Michael Calderone / Yahoo! News:

Laura Rozen joins Yahoo! News — Journalist Laura Rozen, most recently the chief foreign policy writer for Politico, is joining Yahoo! News. As Senior Foreign Affairs Reporter, Rozen will focus on reporting and analyzing foreign policy news out of Yahoo! News' Washington bureau.

Discussion: WebNewser, FishbowlDC and On Media's Blog

Bob Tedeschi / New York Times:

Enjoying the Oscar Awards on Several Small Screens — Sports fans make high art of the multiscreen experience, with TV broadcasts, laptop news feeds and a wide range of mobile apps for trivia, fantasy contests and kitchen runs. — For others, though, the biggest spectator sport comes with the Academy Awards.

Discussion: CNET News, SocialTimes.com, MinOnline and ABCNEWS

Alex Alvarez / Mediaite:

Larry King To Piers Morgan: If You Say “I'm Dangerous,” You Better Be Dangerous — Larry King returned to his old CNN stomping grounds to speak with his successor of sorts, Piers Morgan. Morgan took the opportunity to address King's earlier comment that CNN had been “overselling” …

Discussion: The Wire, The Wrap and BBC

Lewis DVorkin / The Copy Box:

Turning Forbes magazine content into Web content — and vice versa — Turning intimate magazine words into digital information (Photographed for Forbes by Evan Kafka) — What's the role of a magazine article in a world gone digital? Can it effectively be retooled for news consumers on the Web?

Discussion: MediaPost and Talking Biz News

Jared Keller / The Atlantic Online:

Facebook Adds Reporting Tools, Seeks Journalist Program Manager — Are you a disaffected journalist, wary of conventional media companies and worn down from the perpetual limbo of freelancing? Facebook may have just the job for you. — The social network recently announced the new position …

Discussion: Inside Facebook, Thanks:jaredbkeller

Steve Smith / MinOnline:

Mags Need Women: The Byline Gap — For years now the gender imbalance on many magazine industry writing staffs has been a subject of casual observations and occasional promises of change. “The Sisterhood” columnist Elissa Strauss at the Jewish Daily Forward decided the other day to put …

Discussion: Mediaite, Editors Weblog, Jezebel, New York Observer and New York Magazine

Jeffrey Benzing / American Journalism Review:

“Heeeere's the Newspaper” — The Omaha World-Herald hires a former “Tonight” show writer as an A-section humor columnist. Posted: Wed, Feb. 24, 2011 — Jeffrey Benzing (jbenzing@ajr.umd.edu) is an AJR editorial assistant. — There is generally no shortage of one-liners in the nation's newsrooms.