Mediagazer: A hive of long-form journalists: Gerry Marzorati and Mark Danner on a new model for long form (Lois Beckett/Nieman Journalism Lab)

9:05 AM ET, March 2, 2011

Top News:

Alexia Tsotsis / TechCrunch:

Charlie Sheen, Now On Twitter At @CharlieSheen — Because if I don't write this somebody else will: After blazing a colorful trail through some obscure radio show, The Today Show, Good Morning America, TMZ, CNN and so on, media obsession of the moment Charlie Sheen has brought his antics to Twitter.

Discussion: Media Decoder, The Daily Caller, Walter Kirn's Permanent …, @seanrad, Globe and Mail, New York Times, CNET News, Sean Percival's Blog, Show Tracker, Slate and newsfeed.time.com, more at Techmeme »

Brian Stelter / New York Times:
Sheen Brings Piers Morgan Best Ratings Yet

Discussion: Speakeasy

Julie Moos / Poynter:
Media acting as enablers with excessive coverage of “Two and a Half Men” star Charlie Sheen

Discussion: The Daily Beast, The Daily What, TIME Healthland, Kansas City Star, The Huffington Post and The Wire

Jeff Jarvis / BuzzMachine:
Exploiting Charlie — When I arrived in Detroit to intern …

John Cook / New York Observer:

Was a Vanity Fair Editor Secretly Working for the Church of Scientology? — Gawker.com, where the author is employed a staff writer, declined to publish this story. — Did the Church of Scientology use a Vanity Fair contributing editor to infiltrate and gather intelligence on the cult's enemies in the media?

Discussion: Poynter, The Wrap, @joecoscarelli, @johnjcook, @felixsalmon, @felixsalmon, New York Magazine, @jeffbercovici and FishbowlNY

Joe Coscarelli / Runnin' Scared: Why Did Gawker Refuse to Run John Cook's New York Observer Article on Scientology?

John Gruber / Daring Fireball:

Dirty Percent — It's not hard to make the case that Apple's new in-app subscription system offers numerous benefits to users, developers, and publishers. But whatever those benefits, they stem from the mere existence of these new subscription APIs. What's controversial is the size of Apple's cut: 30 percent.

Discussion: CrunchGear

Joshua Benton / Nieman Journalism Lab:

John Gruber on Apple's 30% cut: To the victor goes the pricing power — John Gruber at Daring Fireball has an extended take on the justice or injustice of Apple's 30-percent cut of all iPhone/iPad subscriptions. (He comes down on the side of justice. Or at least a kind of it's-fair-because-we-can justice.)

WWD Media Headlines:

Speaking Frankly: New York Gets Rich — Photo By Matt Carasella/PatrickMcMullan.com — NEW YORK — Five weeks ago, Frank Rich sent an e-mail to New York magazine editor in chief Adam Moss asking if his friend of 24 years could give him a call. — “Frank said he was feeling that he had done …

Discussion: Folio

Michael Calderone / Yahoo! News:
Sneak peek: What's new in the New York Times Magazine

Discussion: Poynter, Adweek, FishbowlNY and Media Research Center

New York Magazine:
Frank Rich Joins New York Magazine

Discussion: Yahoo! News, paidContent, Guardian, Media Decoder, The Wire, Yahoo! News, The Huffington Post, Poynter, Mixed Media, LA Observed, Media Nation, Mediaite, The Wrap, Brow Beat, On Media's Blog, CJR, Gawker, The Daily Dish, @jayrosen_nyu, @felixsalmon and @romenesko

Jack Shafer / Slate:

Darrell Issa e-mail leaks: Why John F. Harris is massively overreacting. … Like This Story — Follow Slate's Press Box … - How Warren Buffett Is Making Millions Off His Smart Bet on Trains- Why Do Workers Need a Law Allowing Collective Bargaining? Can't They Just Do It?

Discussion: Washington Post, The Caucus, CJR, The Politico, CNN, The New Yorker Blog, Poynter, The Huffington Post and New York Magazine

Lois Beckett / Nieman Journalism Lab:

A hive of long-form journalists: Gerry Marzorati and Mark Danner on a new model for long form — Yesterday at the Berkeley School of Journalism, former New York Times Magazine editor Gerald Marzorati and author and former New Yorker writer Mark Danner sat down to talk about the “the fate of long-form journalism in a new media age.”

Discussion: Snarkmarket and Future of Journalism

AdAge:

Why Video Advertising Needs to Dump Impressions and Move to ‘Cost Per View’ — When a “view” is counted on a site like YouTube, audiences and brands alike know what it means: someone chose to watch a video. Increasingly, there are a proliferation of video ads that capture the same characteristic …

Discussion: digiday:DAILY

Christian Lorentzen / New York Observer:

Open City, Closed: Acclaimed Literary Journal Says Goodbye — After 20 years and 30 issues, Open City is ceasing publication, co-editor Joanna Yas told The Observer. — “These things are not institutions,” said founder and co-editor Thomas Beller. “They're always razor's edge things.”

Michael Barbaro / New York Times:

Bloomberg Testing the World of Opinion — Over the last year, representatives of Mayor Michael R. Bloomberg quietly reached out to a handful of the country's top journalists with an intriguing job offer: Divine and distill his unique brand of political philosophy and disseminate it around …

Discussion: Mixed Media, Poynter, Gothamist, The Empire, The Big Picture, The Wire, FishbowlNY, The Huffington Post and On Media's Blog

Jodi Enda / American Journalism Review:
The Bloomberg Juggernaut

Discussion: Poynter

Matthew Creamer / AdAge:

A Mad Man and a Venture Capitalist Walked Into a Bar ... Advertisers Expected to Underwrite Latest Tech Bubble, but Are There Enough Marketing Dollars to Go Around? — In November 1999, Advertising Age sounded an alarm about the current ad scene. — The forthcoming Super Bowl was the subject …

Peter Kafka / MediaMemo:

Another AOL Shuffle, This Time in Ad Sales — Another org chart shuffle at AOL following its $315 million acquisition of the Huffington Post. This one is in sales, where North American ad chief Mark Ellis is out, and several of his deputies will be elevated.

Discussion: BoomTown, SAI and paidContent

Mathew Ingram / GigaOM:

Book Publishers Need to Wake Up and Smell the Disruption — The writing has been on the wall for some time in the book publishing business: platforms like Amazon's Kindle and the iPad have caused an explosion of e-book publishing that's continuing to disrupt the industry on a whole series …

Discussion: Publishers Weekly, the Econsultancy blog and Geekosystem

Gautham Nagesh / The Hill:

Dodd to be Hollywood's top man in Washington — Former Sen. Chris Dodd (D-Conn.) will be Hollywood's leading man in Washington, taking the most prestigious job on K Street. — The Motion Picture Association of America (MPAA) named Dodd chairman and CEO on Tuesday. He will start his new job on St. Patrick's Day, March 17.

Discussion: Hollywood Reporter, The Wrap, Speakeasy and Gawker

Hamilton Nolan / Gawker:

Source: Politics Daily, Daily Finance Being Folded Into Huffpo — In your trampled Tuesday media column: rumors of blog consolidation at AOL, Darell Issa's spokesman canned for leaking to the NYT, Dan Abrams is a proud television journalist, the new NYT Magazine considered, and fairness is dead.