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11:15 AM ET, March 2, 2011

Mediagazer

 Top News: 
The New York Times Company:
The New York Times Company Updates its Outlook Ahead of Morgan Stanley Conference Presentation  —  The New York Times Company (NYSE: NYT) today will discuss its business and strategy at the Morgan Stanley Technology, Media & Telecom Conference.  —  “The improvement in print advertising trends …
RELATED:
Josh Halliday / Guardian:   NY Times chairman determined to charge for online access
John Gruber / Daring Fireball:
Dirty Percent  —  It's not hard to make the case that Apple's new in-app subscription system offers numerous benefits to users, developers, and publishers.  But whatever those benefits, they stem from the mere existence of these new subscription APIs.  What's controversial is the size of Apple's cut: 30 percent.
Discussion: CrunchGear
RELATED:
Joshua Benton / Nieman Journalism Lab:   John Gruber on Apple's 30% cut: To the victor goes the pricing power
Alexia Tsotsis / TechCrunch:
Charlie Sheen, Now On Twitter At @CharlieSheen  —  Because if I don't write this somebody else will: After blazing a colorful trail through some obscure radio show, The Today Show, Good Morning America, TMZ, CNN and so on, media obsession of the moment Charlie Sheen has brought his antics to Twitter.
RELATED:
Brian Stelter / New York Times:
Sheen Brings Piers Morgan Best Ratings Yet
Discussion: Speakeasy
John Cook / New York Observer:
Was a Vanity Fair Editor Secretly Working for the Church of Scientology?  —  Gawker.com, where the author is employed a staff writer, declined to publish this story.  —  Did the Church of Scientology use a Vanity Fair contributing editor to infiltrate and gather intelligence on the cult's enemies in the media?
RELATED:
Joe Coscarelli / Runnin' Scared:   Why Did Gawker Refuse to Run John Cook's New York Observer Article on Scientology?
Om Malik / GigaOM:
Why the Medium Is Not the Message  —  Earlier this week, I got a chance to go on Leo Laporte's Twit.tv.  We debated the much-discussed New York Times story, which essentially said blogging is dead.  It has been more than 10 years since I started to blog, and still, the act of blogging is consistently misunderstood.
WWD Media Headlines:
Speaking Frankly: New York Gets Rich  —  Photo By Matt Carasella/PatrickMcMullan.com  —  NEW YORK — Five weeks ago, Frank Rich sent an e-mail to New York magazine editor in chief Adam Moss asking if his friend of 24 years could give him a call.  —  “Frank said he was feeling that he had done …
Discussion: Folio and Soup
RELATED:
Jeremy Adam Smith / Knight Garage:
How We're Financing Meaningful Journalism  —  Very few of us become journalists so that we can write product reviews, celebrity gossip, or forty-seven tips for driving your man crazy in bed—even if that's how we pay the bills.  —  Yet as media have converged online, opportunities …
Christian Lorentzen / New York Observer:
Open City, Closed: Acclaimed Literary Journal Says Goodbye  —  After 20 years and 30 issues, Open City is ceasing publication, co-editor Joanna Yas told The Observer.  —  “These things are not institutions,” said founder and co-editor Thomas Beller.  “They're always razor's edge things.”
Amir Efrati / Wall Street Journal:
Twitter Big on Smaller Advertisers  —  Twitter Inc. is a hot property among investors, who are pumping up the company's valuation.  But whether the start-up can live up to its multibillion-dollar appraisal depends on the likes of David Szetela, who holds the purse strings of numerous small and medium-sized advertisers.
Michael Barbaro / New York Times:
Bloomberg Testing the World of Opinion  —  Over the last year, representatives of Mayor Michael R. Bloomberg quietly reached out to a handful of the country's top journalists with an intriguing job offer: Divine and distill his unique brand of political philosophy and disseminate it around …
RELATED:
Jodi Enda / American Journalism Review:
The Bloomberg Juggernaut
Discussion: Beet.TV and Poynter
Lois Beckett / Nieman Journalism Lab:
A hive of long-form journalists: Gerry Marzorati and Mark Danner on a new model for long form  —  Yesterday at the Berkeley School of Journalism, former New York Times Magazine editor Gerald Marzorati and author and former New Yorker writer Mark Danner sat down to talk about the “the fate of long-form journalism in a new media age.”
Matthew Creamer / AdAge:
A Mad Man and a Venture Capitalist Walked Into a Bar ...  Advertisers Expected to Underwrite Latest Tech Bubble, but Are There Enough Marketing Dollars to Go Around?  —  In November 1999, Advertising Age sounded an alarm about the current ad scene.  —  The forthcoming Super Bowl was the subject …
AdAge:
Why Video Advertising Needs to Dump Impressions and Move to ‘Cost Per View’  —  When a “view” is counted on a site like YouTube, audiences and brands alike know what it means: someone chose to watch a video.  Increasingly, there are a proliferation of video ads that capture the same characteristic …
Discussion: digiday:DAILY
Lauren Indvik / Mashable!:
New York Times Launching Groupon-Like Daily Deals Service  —  The online division of The New York Times is in the process of launching TimesLimited, a Groupon-like daily deals service offered through e-mail.  —  Subscribers will receive offers on high-end goods and services from the Times's advertising partners.
Discussion: New York Observer, The Tech Trade and SAI, Thanks:laureni
Gautham Nagesh / The Hill:
Dodd to be Hollywood's top man in Washington  —  Former Sen. Chris Dodd (D-Conn.) will be Hollywood's leading man in Washington, taking the most prestigious job on K Street.  —  The Motion Picture Association of America (MPAA) named Dodd chairman and CEO on Tuesday.  He will start his new job on St. Patrick's Day, March 17.
Mathew Ingram / GigaOM:
Book Publishers Need to Wake Up and Smell the Disruption  —  The writing has been on the wall for some time in the book publishing business: platforms like Amazon's Kindle and the iPad have caused an explosion of e-book publishing that's continuing to disrupt the industry on a whole series …
 
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 More News: 
Peter Kafka / MediaMemo:
Another AOL Shuffle, This Time in Ad Sales
Discussion: BoomTown, SAI and paidContent
Choire Sicha / The Awl:
Quit Your Job! A Q&A with Dan Shanoff of Quickish (And His Wife Too)
Noah Davis / mediabistro.com:
SI.com Writer Fired for Clapping During Daytona 500
Discussion: SportsGrid
Mike Shields / Adweek:
Hulu Set for Meteoric Growth in 2011
Discussion: NetNewsCheck Latest
Howard Kurtz / The Daily Beast:
Salon's New Market Strategy
Scott Morrison / Wall Street Journal:
Google Expects Ad Market to Bloom
Hamilton Nolan / Gawker:
Source: Politics Daily, Daily Finance Being Folded Into Huffpo
 Earlier Picks: 
Nick Summers / The Daily Beast:
Eliot Spitzer's Nasty CNN Parting Shot to Kathleen Parker
Discussion: The Wire
Emma Barnett / Telegraph:
Watchdog clamps down on web adverts
Mathew Ingram / GigaOM:
Recommendation Is Still the Holy Grail For News
Chris Atkins / Media Standards Trust:
Fuel to the fire  —  Chris Atkins, the independent film maker …
Discussion: Richard Sambrook …