Mediagazer: Hulu Set for Meteoric Growth in 2011 (Mike Shields/Adweek)

9:50 PM ET, March 1, 2011

Top News:

Was a Vanity Fair Editor Secretly Working for the Church of Scientology? — Gawker.com, where the author is employed a staff writer, declined to publish this story. — Did the Church of Scientology use a Vanity Fair contributing editor to infiltrate and gather intelligence on the cult's enemies in the media?

Discussion: Poynter, The Wrap, FishbowlNY, @joecoscarelli, @jeffbercovici, @johnjcook, @felixsalmon, @felixsalmon and New York Magazine

Joe Coscarelli / Runnin' Scared: Why Did Gawker Refuse to Run John Cook's New York Observer Article on Scientology?

Alexia Tsotsis / TechCrunch:

Charlie Sheen, Now On Twitter At @CharlieSheen — Because if I don't write this somebody else will: After blazing a colorful trail through some obscure radio show, The Today Show, Good Morning America, TMZ, CNN and so on, media obsession of the moment Charlie Sheen has brought his antics to Twitter.

Discussion: Media Decoder, New York Times, SAI, The Wrap, Show Tracker, Slate, Sean Percival's Blog, @seanrad, Gawker and newsfeed.time.com, more at Techmeme »

Jeff Jarvis / BuzzMachine:

Exploiting Charlie — When I arrived in Detroit to intern at the Free Press many years ago, I saw a local character dressed in a bright yellow rain slicker, no matter the weather, theatrically directing traffic in front of the Cadillac hotel. He was there every day.

Julie Moos / Poynter:

Media acting as enablers with excessive coverage of “Two and a Half Men” star Charlie Sheen — Whether or not you watch “Two and a Half Men,” by now you've certainly heard about its troubled star, Charlie Sheen, who has been talking about the uncertain future of his hit show to anyone who will listen.

Discussion: The Wire, The Daily What, The Huffington Post, The Daily Beast and Politics Daily

Brian Stelter / New York Times: Sheen Brings Piers Morgan Best Ratings Yet

New York Magazine:

Frank Rich Joins New York Magazine — Frank Rich is joining New York Magazine, beginning in June. Rich will be an essayist for the magazine, writing monthly on politics and culture, and will serve as an editor-at-large, editing a special monthly section anchored by his essay.

Michael Calderone / Yahoo! News:
Sneak peek: What's new in the New York Times Magazine

Discussion: Poynter, Adweek, Media Research Center, FishbowlNY and New York Observer

Michael Barbaro / New York Times:

Bloomberg Testing the World of Opinion — Over the last year, representatives of Mayor Michael R. Bloomberg quietly reached out to a handful of the country's top journalists with an intriguing job offer: Divine and distill his unique brand of political philosophy and disseminate it around …

Discussion: Mixed Media, Poynter, The Big Picture, City Room, The Empire, The Wire, On Media's Blog, FishbowlNY, Gothamist and The Huffington Post

Jodi Enda / American Journalism Review:

The Bloomberg Juggernaut — While many news organizations are struggling and retreating, Bloomberg News keeps adding talented journalists, expanding its empire and elevating its ambitions. Posted: Wed, March 1, 2011 — Jodi Enda (jaenda@gmail.com) writes about politics and government from Washington …

Discussion: Poynter

Jack Shafer / Slate:

Darrell Issa e-mail leaks: Why John F. Harris is massively overreacting. … Like This Story — Follow Slate's Press Box … - How Warren Buffett Is Making Millions Off His Smart Bet on Trains- Why Do Workers Need a Law Allowing Collective Bargaining? Can't They Just Do It?

Discussion: The Politico, Washington Post and FishbowlDC

The Politico:
Darrell Issa probes staff; spokesman Kurt Bardella at center of controversy

Discussion: The Caucus, Poynter, @weareyourfek, The Huffington Post, FishbowlDC, The Daily Caller, New York Magazine, Washington Wire, The New Yorker Blog, TPMMuckraker, CNN, Poynter, Gawker, TPMDC, Talking Points Memo and On Media's Blog, Thanks:gnagesh

Mathew Ingram / GigaOM:

Recommendation Is Still the Holy Grail For News — If you count all the different media-related apps for the iPhone and iPad, there are almost an infinite number of ways to consume the news — some are specific to a particular newspaper or magazine, while others try to aggregate different sources of news for you.

Discussion: PC World

Hamilton Nolan / Gawker:

Source: Politics Daily, Daily Finance Being Folded Into Huffpo — In your trampled Tuesday media column: rumors of blog consolidation at AOL, Darell Issa's spokesman canned for leaking to the NYT, Dan Abrams is a proud television journalist, the new NYT Magazine considered, and fairness is dead.

Peter Kafka / MediaMemo:

Apple Lines Up Random House, Its Last iBook Holdout — Apple's iBookstore, launched in conjunction with the iPad last year, has a big problem: It doesn't carry titles from Random House, one of the world's biggest publishers. — But that may be set to change very soon.

Discussion: Wall Street Journal, Globe and Mail, TechCrunch, CNET News, App Advice, Ars Technica and Engadget, more at Techmeme »

David Sarno / L.A. Times Tech Blog:
Random House switches to e-book agency model; little bookseller chagrined

Discussion: Jacket Copy, Kindle Review, MetaFilter and The Next Web

Chris Atkins / Media Standards Trust:

Fuel to the fire — Chris Atkins, the independent film maker who played a number of news hoaxes to help raise awareness about churnalism, writes a guest post describing what he did and how he did it — It was just under a month ago when the Media Standards Trust challenged me to raise awareness …

Discussion: Richard Sambrook … and Media Law Journal

Scott Morrison / Wall Street Journal:

Google Expects Ad Market to Bloom — The online display-advertising market could top $100 billion over the next several years and represents “a pretty enormous opportunity” for Google Inc., an executive at the Internet search giant said Monday. — Neal Mohan, Google's vice president …

Mike Shields / Adweek:

Hulu Set for Meteoric Growth in 2011 — Ad revenue haul could be as high as $500 million — Hulu is on pace to haul in half a billion dollars in ad revenue in 2011, according to CEO Jason Kilar. That would represent nearly a 100 percent increase from the $263 million the company …

Discussion: SocialTimes.com and NetNewsCheck Latest

Howard Kurtz / The Daily Beast:

Salon's New Market Strategy — As a possible deal with Newser falls apart, the online news pioneer ramps up its cultural coverage. The result: an ailing stock price, but traffic's on the rise. By Howard Kurtz — Kerry Lauerman remembers the time, a decade ago, when he was Salon's …

Discussion: NYConvergence.com, TeleRead and DealBook