Mediagazer: Exclusive: After Ad Changes, Yahoo Media Unit Gets a Management Shakeup (Kara Swisher/BoomTown)

8:50 AM ET, March 16, 2011

Top News:

Alexia Tsotsis / TechCrunch:

AOL Asks Us If We Can Tone It Down — Earlier this week I interviewed Duncan Jones and Jake Gyllenhaal at SXSW, at the press junket for their movie The Source Code. While the film doesn't have a huge tech angle other than the title, I thought it might be good video content for TCTV …

Discussion: Poynter, Nieman Journalism Lab, Guardian, Soshable, @dannysullivan, @hblodget, Runnin' Scared, The Wrap, @jeffjarvis, @jayrosen_nyu, Kempton, @poniewozik and The Awl, more at Techmeme »

Patricia Chui / The Moviefone Blog:

Moviefone's Response to the TechCrunch Post — By now you may have read the recent post in TechCrunch regarding that site's SXSW coverage of the film ‘Source Code.’ A representative from Moviefone, who set up the interview with Summit Entertainment, received some feedback from the studio …

Discussion: TechCrunch, NetNewsCheck Latest, Poynter., LA Observed, Soup and The Atlantic Wire

Scott Weinberg / @scotteweinberg:

Effective immediately, I no longer work for @moviefone. Here's why: http://tcrn.ch/eLmTwi I will always love @cinematical.

Discussion: @scotteweinberg, @alexia and @erikmal

Nellie Andreeva / Deadline.com:

Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series ‘House Of Cards’ — EXCLUSIVE: Video streaming juggernaut Netflix is becoming an original series player. In what is probably the biggest gamble in its 14-year history, I hear Netflix …

Discussion: Wall Street Journal, MediaMemo, Fast Company, Reuters, CrunchGear, VentureBeat, Mashable!, CNET News, Crikey, Company Town, Engadget, The Wire and GigaOM, more at Techmeme »

Peter Kafka / MediaMemo:
Netflix Crushing the Digital Movie Competition

Discussion: Ars Technica

Bill Carter / Media Decoder:

Quake Coverage Draws Viewers to CNN — CNN once again proved its appeal to viewers of breaking news last Friday through Monday night, with coverage of the aftermath of the Japanese earthquake and tsunami. — Friday's audience for the total day, 2.273 million, was CNN's largest since the Inauguration in January 2009.

Discussion: Mediaite, Poynter and rbr.com

Mallary Jean Tenore / Poynter:

Bob Woodward: ‘You get the truth at night, the lies during the day’ — During a visit to Poynter on Tuesday, Bob Woodward talked about why he likes his iPad, what he thinks about the future of long-form journalism and what he considers to be the best time of day to access hard-to-reach sources.

Joe Pompeo / Yahoo! News:

Chris Lehmann to lead Yahoo's news blogs network — Andrew Golis is leaving his post as managing editor of The Upshot network of news blogs at Yahoo! to become director of digital media and senior editor at “Frontline,” the PBS investigative documentary series.

Discussion: Poynter, The Wire, paidContent and New York Magazine

James Rainey / Los Angeles Times:

On the Media: Patch.com's Newark plan smells of conflict — Huffington Post co-founder Arianna Huffington (Jason Kempin, Getty Images For IMG / March 16, 2011) — The AOL hyper-local news operation, now under Arianna Huffington, enters a partnership with a New Jersey mayor that doesn't seem journalistically sound.

Kara Swisher / BoomTown:

Exclusive: After Ad Changes, Yahoo Media Unit Gets a Management Shakeup — Last week, Yahoo's advertising unit got the once-over from its new sales head Wayne Powers. And, this week, its new Audience unit head Mickie Rosen is making a series of executives moves.

Discussion: mroth.info, VentureBeat, paidContent and SAI

Los Angeles Times:

Reel China: Hollywood tries to stay on China's good side — Without Beijing even uttering a critical word, MGM is changing the villains in its ‘Red Dawn’ remake from Chinese to North Korean. It's all about maintaining access to the Asian superpower's lucrative box office.

Peter Kafka / MediaMemo:

Facebook Takes Another Swing At Web Video: Live Streaming Major League Baseball — Last week, you could rent a movie on Facebook. Today, you can watch a live pro baseball game on the site. — Still think Facebook can't be a big player in Web video? — You can watch the game …

Discussion: paidContent and San Francisco Chronicle, more at Techmeme »

Paige Albiniak / Broadcasting & Cable:

EXCLUSIVE: Couric Talker Looking Likely for 2012 — Former NBCU Distribution head Ed Wilson advising anchor — A syndicated talk show featuring Katie Couric is looking increasingly likely for fall 2012. — Couric's $15 million annual contract to anchor the CBS Evening News expires this June …

Discussion: The Wire, Yahoo! News, TVNewser, Company Town, Mediaite and On Media's Blog

Lucia Moses / Adweek:

As Seventeen Goes Upscale, Can It Keep Its Readers? — Teen mag putting new emphasis on luxury fashion — Seventeen has been a reliably mainstream read for teen girls, but its readers will now have to dig deeper to pull off some of its looks, because the magazine is making a big push into luxury fashion.

Discussion: mediabistro.com, MediaPost and FishbowlNY

Joshua Benton / Nieman Journalism Lab:

A very important matter: Should ebook titles be in quotes or italics? — We've been writing quite a bit lately about ebooks and their potential as a distribution mechanism (and maybe even revenue driver) for journalism. Whether it's Foreign Policy, The New York Times, ProPublica, or N+1 …

Discussion: TeleRead