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6:50 PM ET, March 28, 2011

Mediagazer

 Top News: 
Philg / Philip Greenspun's Weblog:
How did the New York Times manage to spend $40 million on its pay wall?  —  Aside from wondering who will pay more than the cost of a Wall Street Journal subscription in order to subscribe to the New York Times, my biggest question right now is how the NY Times spent a reported $40-50 million writing the code …
Discussion: Jean-Baptiste Soufron and Techdirt
RELATED:
Steve Myers / Poynter:
Nisenholtz: Paywall part of New York Times strategy to ‘manage the link economy’  —  The New York Times plans to implement its much-anticipated, much-debated paywall Monday at 2 p.m. ET.  —  Hours before, Martin Nisenholtz, the Times' senior vice president for digital operations …
New York Times:
A Letter to Our Readers About Digital Subscriptions  —  Today, The New York Times is taking a major step forward as we introduce digital subscriptions in the United States and the rest of the world.  Since we first announced our plan 11 days ago, we have heard from so many of you, our readers.
Sarah Marshall / Journalism.co.uk:
New York Times announces $1 trial for new subscription service  —  The New York Times, which is due to begin charging for online content later today, is offering a heavily discounted subscription rate of $0.99 on all of digital packages for the first four weeks.
Staci D. Kramer / paidContent:
The NYT Pay Plan's Most Dangerous Foe: Perception
Simon Dumenco / AdAge:
Let's Pray for the Safe Release of the BoingBoing Bloggers  —  Or, Why Knee-Jerk Hating on Pay Walls Is Profoundly Myopic  —  Given all the turmoil around the world, it's an incredibly harrowing time to be journalist.  Case in point: Four bloggers from BoingBoing, as you've probably already heard …
RELATED:
THE OUTSIDER:
Journalism needs pollinators
Discussion: New York Magazine, Thanks:martinsfp
Matt Wells / Guardian:
How live blogging has transformed journalism  —  The benefits and the drawbacks of the open-to-all digital format  —  10.57 GMT: Hello and welcome to an article about live blogging, a discussion of a format that has been derided as murdering traditional reporting but is almost certainly …
David Carr / New York Times:
Long-Form Journalism Finds a Home  —  In 2009, Evan Ratliff, a freelance writer for Wired, and Nicholas Thompson, a senior editor there, had just concluded a particularly satisfying article in which Mr. Ratliff tried to drop off the grid for a month and obscure his whereabouts in the digital age …
Amir Efrati / Digits:
Yahoo Executive Talks Acquisitions, Slams YouTube Buy  —  Yahoo is “gearing up for a very big year” of acquisitions, said a senior director of corporate development at the Internet company. … Speaking on a panel at the Global Technology Symposium in Menlo Park on Friday …
RELATED:
Matthew Garrahan / Financial Times:
Hollywood makeover for YouTube
Discussion: Noted
Marc Hustvedt / Tubefilter:
‘Know Your Meme’ Acquired By Cheezburger in Seven-Figure Deal  —  By now, it's pretty clear there's a real business in the hocking of internet culture.  And when it comes to the business of documenting—and merchandising—the latest memes bubbling up from the internet's underbelly and straight …
Peter Kafka / MediaMemo:
Huffington Post Co-Founder Ken Lerer Wants You to Watch His Next Company  —  What do you do once you sell your digital media business for $315 million?  —  Start another digital media business!  —  Huffington Post co-founder Ken Lerer, who sold his company to AOL earlier his month …
Discussion: Betabeat and SAI
Jillian C. York / Global Voices in English:
An Interview with Andy Carvin  —  With 40,000 Twitter followers and a dedicated stream of local sources, Andy Carvin has become a first stop on Twitter for news throughout the Middle East and North Africa.  An NPR strategist, Carvin has approached social media-and Twitter in particular-as a platform for real-time reporting.
Jane Martinson / Guardian:
Tina Brown interview: remaking the news  —  Tina Brown's return to print media with Newsweek surprised many.  Here, she explains her plans for the loss-making title  —  The last time Tina Brown launched a magazine - Talk in 1999 - she held a celebrity-stuffed party on an island off Manhattan …
Sharon Waxman / The Wrap:
Warner Brothers Expands Facebook Rentals to “Harry Potter,” “Inception”  —  After a successful run renting “The Dark Knight” over Facebook, Warner Brothers has decided to offer five more movies over the social network, the studio announced on Sunday.  —  The studio will offer …
Kara Swisher / BoomTown:
Flixster Update: Warner Bros. Very Interested, as Yahoo Drops Out of Bidding for Social Movie Site  —  Recently, BoomTown reported that Flixster-the popular social movie site whose brands include the Rotten Tomatoes premium reviews site-was in early acquisition discussions with several suitors.
Discussion: Company Town
Jessica E. Vascellaro / Wall Street Journal:
Building Loyalty on Web  —  Online Video Programs Remix Promotional Tactics to Draw Regular Audiences  —  Hulu's ‘Trailer Trash’ episodes are released on Mondays.  —  Companies rushing to develop original video series for the Web are scrambling to solve one of the industry's biggest problems: building an audience.
 
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 Sponsor Posts: 
Search Marketing Expo News:
10 Reasons You'll Want To Attend Marketing Land's SMX Social Media Conference Next Month  —  Next month, SMX Social Media Marketing conference arrives in Las Vegas.  The editorial staff our sister site at Marketing Land …
AdExchanger:
AOL's Cross-Device Solution Aims To Cure The Advertiser's Attribution Headache  —  If an advertiser runs a mobile campaign, but the targeted consumer doesn't convert on her mobile device, that doesn't mean the campaign failed.
Say Media / Say Daily:
The Best Mobile Marketing Tool for Brands Is On the Lock Screen  —  The phrase “Don't leave home without it” was about a credit card, but now it applies just as much to smartphones.  We love our phones.
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 More News: 
Rip Empson / TechCrunch:
Newsy Raises $1.5 Million in Series B Funding For Mobile News
Discussion: paidContent
Gautham Nagesh / The Hill:
NPR suspends search for senior news exec
Discussion: The Daily Caller, Thanks:stiffjab
Damon Kiesow / Poynter:
In Kansas, Twitter puts court reporter in touch with the community
New York Magazine:
62 Minutes With Pat Kiernan
Discussion: Gothamist
Joe Pompeo / Yahoo! News:
The Guardian embarking on significant U.S. expansion
Discussion: FishbowlNY
Mark Walsh / MediaPost:
Gannett Upgrades Local Sites, Eyes National Buys
Journal Register Company:
TheStreet and Journal Register Company Enter Strategic Content-Distribution Agreement
 Earlier Picks: 
Keith J. Kelly / New York Post:
Hearst set to snap up big brand mag titles
Discussion: FishbowlNY and The Wire
The Wrap:
News Budgets Busted By Cost of Covering Disasters
AdAge:
It's an Ad Within an Ad Within a TV Show for Univision Novela
Reuters:
Two Reuters TV journalists missing in Syria
Discussion: AOL News, Guardian, The Wire and FishbowlNY