Mediagazer: The NYT Pay Plan's Most Dangerous Foe: Perception (Staci D. Kramer/paidContent)

3:55 PM ET, March 28, 2011

Top News:

Steve Myers / Poynter:

Live blog Monday: Martin Nisenholtz addresses NAA before New York Times activates paywall — The New York Times plans to implement its much-anticipated, much-debated paywall Monday at 2 p.m. ET. — And at 9:30 a.m. ET, Martin Nisenholtz, the Times' senior vice president for digital operations …

Discussion: The Onion, Poynter, mediabistro.com, New York Times, Editors Weblog, Media Life Magazine, WBUR and NetNewsCheck Latest

Philg / Philip Greenspun's Weblog:

How did the New York Times manage to spend $40 million on its pay wall? — Aside from wondering who will pay more than the cost of a Wall Street Journal subscription in order to subscribe to the New York Times, my biggest question right now is how the NY Times spent a reported $40-50 million writing the code …

Discussion: Poynter and Techdirt

New York Times:

A Letter to Our Readers About Digital Subscriptions — Today, The New York Times is taking a major step forward as we introduce digital subscriptions in the United States and the rest of the world. Since we first announced our plan 11 days ago, we have heard from so many of you, our readers.

Discussion: Ubergizmo, NewsGrange and Cision

Staci D. Kramer / paidContent:

The NYT Pay Plan's Most Dangerous Foe: Perception — By now, we were supposed to have clarity about how The New York Times will use a meter to create a digital subscription revenue stream. After all, the plan went into effect in Canada March 17 and is supposed to start rolling out in the United States and globally Monday afternoon.

Discussion: Poynter, SteveOuting.com, MediaPost, Rebooting The News, PC Magazine, JSOnline, BNET, Tuned In, The Conversation, Felix Salmon, Media Buyer Planner and Internet News

Sarah Marshall / Journalism.co.uk:

New York Times announces $1 trial for new subscription service — The New York Times, which is due to begin charging for online content later today, is offering a heavily discounted subscription rate of $0.99 on all of digital packages for the first four weeks.

Discussion: Tools, Mashable!, @nytdigitalsubs, THE DRUM, Geekosystem, Gearlog, Lifehacker, Digital Trends and MediaMemo

Frédéric Filloux / Monday Note:
The NYT's Melting Iceberg Syndrome

Discussion: About.com Journalism, NetNewsCheck Latest, Memex 1.1 and eMedia Vitals

Simon Dumenco / AdAge:

Let's Pray for the Safe Release of the BoingBoing Bloggers — Or, Why Knee-Jerk Hating on Pay Walls Is Profoundly Myopic — Given all the turmoil around the world, it's an incredibly harrowing time to be journalist. Case in point: Four bloggers from BoingBoing, as you've probably already heard …

Discussion: SAY Media, Boing Boing, AdPulp and @poniewozik

THE OUTSIDER:
Journalism needs pollinators

Thanks:martinsfp

David Carr / New York Times:

Long-Form Journalism Finds a Home — In 2009, Evan Ratliff, a freelance writer for Wired, and Nicholas Thompson, a senior editor there, had just concluded a particularly satisfying article in which Mr. Ratliff tried to drop off the grid for a month and obscure his whereabouts in the digital age …

Discussion: GalleyCat, MediaPost, mediabistro.com, Poynter, Editors Weblog, The Awl, Noted and eMedia Vitals

Matt Wells / Guardian:

How live blogging has transformed journalism — The benefits and the drawbacks of the open-to-all digital format — 10.57 GMT: Hello and welcome to an article about live blogging, a discussion of a format that has been derided as murdering traditional reporting but is almost certainly …

Discussion: Editors Weblog, The Wall Blog, currybetdotnet and eMedia Vitals

Matthew Garrahan / Financial Times:

Hollywood makeover for YouTube — Google is deepening its ties with Hollywood by enlisting top stars to supply original content for YouTube in a bid to boost profits and user engagement at the company's online video site. — Google has been making the rounds of Hollywood's biggest talent agencies …

Discussion: Noted

Amir Efrati / Digits:
Yahoo Executive Talks Acquisitions, Slams YouTube Buy

Discussion: Media Maverick and Venture Capital Dispatch

Peter Kafka / MediaMemo:

Huffington Post Co-Founder Ken Lerer Wants You to Watch His Next Company — What do you do once you sell your digital media business for $315 million? — Start another digital media business! — Huffington Post co-founder Ken Lerer, who sold his company to AOL earlier his month …

Discussion: Betabeat and SAI

Jessica E. Vascellaro / Wall Street Journal:

Building Loyalty on Web — Online Video Programs Remix Promotional Tactics to Draw Regular Audiences — Hulu's ‘Trailer Trash’ episodes are released on Mondays. — Companies rushing to develop original video series for the Web are scrambling to solve one of the industry's biggest problems: building an audience.

Sharon Waxman / The Wrap:

Warner Brothers Expands Facebook Rentals to “Harry Potter,” “Inception” — After a successful run renting “The Dark Knight” over Facebook, Warner Brothers has decided to offer five more movies over the social network, the studio announced on Sunday. — The studio will offer …

Discussion: VentureBeat, Speakeasy, MediaMemo, Techland, Media Buyer Planner, paidContent, The Next Web, Cision Wire, WatchingTV Online and NBC Bay Area, more at Techmeme »

The Wrap:

News Budgets Busted By Cost of Covering Disasters — From Japan to Libya, disasters and political upheavel around the globe are wreaking havoc on the already-skeletal budgets of cable and broadcast news organizations. — “We've already had a year's worth of breaking news coverage …

Discussion: Mediaite, TVNewser and Inside Cable News

Joe Pompeo / Yahoo! News:

The Guardian embarking on significant U.S. expansion — The U.K. Guardian is on the verge of expanding its U.S. footprint. — “We will be announcing an American editor shortly,” Alan Rusbridger, The Guardian's editor-in-chief, told The Cutline in an interview last week.

Discussion: FishbowlNY

Jane Martinson / Guardian:

Tina Brown interview: remaking the news — Tina Brown's return to print media with Newsweek surprised many. Here, she explains her plans for the loss-making title — The last time Tina Brown launched a magazine - Talk in 1999 - she held a celebrity-stuffed party on an island off Manhattan …

Discussion: Mediaite