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9:15 PM ET, May 1, 2011

Mediagazer

 Top News: 
Sarah Devlin / Mediaite:
Obama Takes On Trump And Birthers At The White House Correspondents Dinner  —  President Obama was introduced with an intentionally cheesy video package (picture Barney Stinson's video resume from “How I Met Your Mother") set to Rick Derringer's “I Am A Real American” and featuring …
Ben Popper / Betabeat:
Village Voice Admits To Spamming Reddit, Begs Forgiveness  —  The power of a social news site comes principally from its community, so when users feel like their service is being manipulated, they take it very personally.  —  Two weeks ago a rag tag team of anonymous Redditors discovered …
Discussion: @kn0thing
Tami Luhby / CNNMoney.com:
CNN hires Erin Burnett from CNBC  —  NEW YORK (CNNMoney) — CNN said Friday that it has hired CNBC's Erin Burnett to serve as an anchor and chief business and economics correspondent.  —  Burnett will anchor a weekday general news program, as well as contribute to CNN's coverage of national …
Peter Kafka / MediaMemo:
News Corp.'s IGN Buys Hearst's UGO In Preparation For Game Site Spin-Off  —  News Corp., which is getting ready to part with MySpace, is now prepping a move for another one of its big Web properties.  —  The media conglomerate plans to spin out its IGN.com dudes-and-games site …
Discussion: @pkafka
Ryan Lawler / GigaOM:
Shelby.tv: A Leanback Experience for Personalized Video  —  Creating personalized recommendations based on a user's social graph could be the holy grail for online video discovery.  One startup looking to tackle that issue is Shelby.tv.  One of the participants at TechStars' most recent Demo Day …
Russell Adams / Wall Street Journal:
Time Inc. in iPad Deal With Apple  —  Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. (AAPL) to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention …
Discussion: @radamswsj
Joseph Tartakoff / paidContent:
Patch Hires Brooklyn Hyperlocal Blogger Zagare To Ramp Up Engagement  —  AOL's Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort.
Discussion: FishbowlNY
Andy Plesser / Beet.TV:
With Deep Pockets, SB Nation is “Building a Great Media Company” — Launches Interim Site for ex-Engadget Crew, Sets up Shop in NYC  —  With a fast-growing digital spports news business and investment backing from Accel Partners, Comcast, and Allen & Company, SB Nation is aiming to be a …
Amit / Digital Inspiration Technology Blog:
Twitter Introduces Text Ads  —  Twitter is experimenting with sponsored text-ads on their website that show-up just after the “trends” section.  The first round of text-ads mainly promoted Twitter apps and other services built around the Twitter ecosystem but that is no longer the case.
Discussion: Technologizer
Voices on All Things Digital:
Early Adopter: Facebook Snags a Journalist, But What Will Vadim Lavrusik Do?  —  By Drake Martinet, Associate Editor, All Things Digital  —  Tech giants have always gobbled up journalists and media types, but most of those folks end up in the PR department.
Chris Roush / Talking Biz News:
Reuters hires WSJ's page one editor to be enterprise editor  —  TALKING BIZ NEWS EXCLUSIVE  —  Mike Williams, the page one editor of The Wall Street Journal, has resigned from the business newspaper to become the enterprise editor at Reuters.  —  Williams will be replaced by deputy managing editor Alix Freedman as page one editor.
Discussion: dowjones.com and Talking Biz News
Mathew Ingram / GigaOM:
OnSwipe Wants to Reinvent Content for Tablets  —  Jason Baptiste, co-founder and CEO of New York-based startup OnSwipe, has a slide in the pitch presentation that he does for VCs and others interested in the company that simply says: “Apps are bull****.”  That's a succinct expression of OnSwipe's view on apps for content.
 
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 More News: 
Tj Raphael / Folio:
Bloomberg Businessweek App Gets Personal With Users
Latoya Peterson / Poynter:
Twitter does not need an editor, just time to evolve
Brian X. Chen / Gadget Lab:
Gore, Ex-Apple Engineers Team Up to Blow Up the Book
 Earlier Picks: 
Wall Street Journal:
NBCU Chief Pushes More Cross-Marketing
Megan Garber / Nieman Journalism Lab:
MSNBC.com's Breaking News traces info to its source