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2:20 PM ET, May 2, 2011

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 Top News: 
Brian Stelter / Media Decoder:
How the Bin Laden Announcement Leaked Out  —  The terse announcement came just after 9:45 p.m. Sunday from Dan Pfeiffer, the White House communications director.  “POTUS to address the nation tonight at 10:30 PM Eastern Time,” he wrote on Twitter, sharing the same message that had just been transmitted to the White House press corps.
RELATED:
Jim Romenesko / Poynter:
NYT: No honorific for Bin Laden  —  Times staffers received this memo early Monday morning:  —  From: Jolly, Tom  —  To:  —  At Jill and Bill's request, we dropped the honorific for Bin Laden.  —  Without a “Mr.” in front of his name, it was decided that we should capitalize the “B” in Bin Laden on second references.
Julie Moos / Poynter:
Newspaper front pages capture elation, relief that Osama bin Laden was captured, killed  —  Nearly 10 years after the September 11 attacks planned by Osama bin Laden, the terrorist leader was captured and killed by American forces.  The word first spread on Twitter, then on network and cable news.
Discussion: CJR, AdAge, FishbowlLA and TPMDC
Michael Calderone / The Huffington Post:
Media Scrambles To Cover Bin Laden News  —  NEW YORK âÂ" White House reporters sharing a laugh with President Obama on Saturday night found themselves racing online and soberly appearing on camera 24 hours later to cover an East Room statement that will go down in history: Osama bin Laden is dead.
Chris O'Shea / FishbowlNY:
The New York Times Adjusts Printing on The Fly  —  It's an overused phrase that is rarely used to mean exactly what it's supposed to mean, but last night it literally happened: Someone gave the order to stop the presses.  Eileen Murphy, Vice President of Corporate Communications at The New York Times …
Mike Butcher / TechCrunch Europe:
Here's the guy who unwittingly live-tweeted the raid on Bin Laden  —  Yesterday Sohaib Athar (@ReallyVirtual on Twitter) was just “an IT consultant taking a break from the rat-race by hiding in the mountains”, specifically Abbottabad, northern Pakistan.  —  The IT contractor and graduate …
Alexia Tsotsis / TechCrunch:
First Credible Reports Of Bin Laden's Death Spread Like Wildfire On Twitter  —  @keithurbahn  —  So I'm told by a reputable person they have killed Osama Bin Laden.  Hot damn.  —  about 15 hours ago via Twitter for BlackBerry®ReplyRetweetFavorite  —  If the Twitterverse is to be believed …
Matt Rosoff / SAI: Silicon Alley Insider:
Twitter Just Had Its CNN Moment
Erick Schonfeld / TechCrunch:
Twitter Does Not Supplant Other Media, It Amplifies It
Discussion: Speakeasy and The Daily Caller
Russell Adams / Wall Street Journal:
Time Inc. in iPad Deal With Apple  —  Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention …
RELATED:
Nat Ives / AdAge:   Rumor Buster: Yes, Former Time Inc. CEO Ann Moore was Back in the Building, but...
Frédéric Filloux / Monday Note:
Freemium Revisited: Paying For Content-Based Applications  —  Last week, Instapaper's founder Marco Arment gave us a remarkable insight into the economics of content applications.  For readers who haven't used Instapaper on their iPad or iPhone (preferably on both): this application is an absolute must-have.
Discussion: @jayrosen_nyu
New York Times:
NBC Expected to Pick Curry as ‘Today’ Co-Host  —  NBC is about to shuffle the deck of the most profitable news program on television.  —  The network is expected to hold a news conference Monday morning to announce that Ann Curry will succeed Meredith Vieira as the co-host of “Today,” …
CBS News:
Lara Logan breaks silence on Cairo assault  —  Talks to Scott Pelley about sexual assault, her rescue and recovery  —  Lara Logan feared she would die a “torturous death” during a sexual assault and beating she suffered at the hands of a violent mob in Egypt's Tahrir Square.
Peter Kafka / MediaMemo:
News Corp.'s IGN Buys Hearst's UGO In Preparation For Game Site Spin-Off  —  News Corp., which is getting ready to part with MySpace, is now prepping a move for another one of its big Web properties.  —  The media conglomerate plans to spin out its IGN.com dudes-and-games site …
AdAge:
Facebook's Sales Chief: Madison Avenue Doesn't Understand Us Yet  —  Microsoft Vet Everson Says It Is About More Than Ads and Collecting ‘Fans’  —  Carolyn Everson made a big splash when she jumped the Microsoft ship for Facebook in February.  She'd only spent nine months in charge …
Discussion: Betabeat
Latest from Crain's New York Business:
Factiva's search for answer to Google  —  Matthew Flamm - It's far from the sexiest part of Rupert Murdoch's media empire, but Factiva—the news-search service used by corporate researchers and journalists—is getting plenty of attention from parent Dow Jones & Co.
 
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Last Call - SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available  —  Search Marketing Expo - SMX East begins next Tuesday in New York City.  Register now to reserve your spot!
Say Media / Say Daily:
Subscription Commerce: 13 Boxes We'd Love to Give and Get  —  Ecommerce and content are a great combination and now subscription-based commerce services are all the rage these days.  People are more eager to discover and try new things than ever before.
AdExchanger:
CPG Challenger Brand Hello Products Brings Digital Video Buys In-House  —  As a CPG newbie that launched last March, Hello Products competes with household brands like Crest and Colgate.
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Paul Armstrong / Don't Fear the Firehose:
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ProPublica:
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Discussion: Betabeat, Thanks:mcmatt
Lucia Moses / Adweek:
MediaVest Battles Over Digital Editions Powerful media buyer Robin Steinberg puts her foot down
Discussion: eMedia Vitals
Larry Kramer / C-Scape:
Gradually, and With the Help of Technology, Murdochs' IPad News Experiment, The Daily, Begins to Improve
Stuart Miller / New York Times:
On-Demand Viewing Poses a Test for Broadcasters
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Media Moguls Ask: Is Netflix Friend Or Foe?
Eric Pfanner / New York Times:
Bet on Television Pays Off for RTL's Zeiler
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The Digital Economy: Not Everybody Seeking Enlightenment
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Ryan Lawler / GigaOM:
Shelby.tv: A Leanback Experience for Personalized Video
Ben Popper / Betabeat:
Village Voice Admits To Spamming Reddit, Begs Forgiveness