Mediagazer: Bill Simmons Banks Grantland Success on Sponsorships (Acrupi/Adweek)

Jill Abramson: Our Lady of Gray — The climb to Valhalla is treacherous—but lawyers, babies, Howell Raines and a barreling truck couldn't keep Jill Abramson down. — LAST THURSDAY, Jill Abramson compared her appointment to executive editor of The New York Times to “ascending to Valhalla …

Discussion: Poynter, Poynter, Yahoo! News, CJR, The Atlantic Wire, Adweek and The Wire

Who'll Get The New York Times' Top Washington Job? — NEW YORK — At 5 p.m. on Monday afternoon, New York Times staffers in the paper's Washington bureau gathered to toast outgoing bureau chief Dean Baquet. It was Baquetâs first day back in the Washington office since heading to New York …

Ed Pilkington / Guardian:
Jill Abramson: 'I'm a battle-scarred veteran'

Discussion: Media Research Center, CJR and LA Observed

Nicholas Carlson / SAI:

Confessions Of Patch Salesperson: “It's Been A Disaster” — AOL is betting $120 million this year on a network of local news Websites called Patch. — It's overseen by Arianna Huffington. — Clayton Moran of the Benchmark Group says AOL's fate will “hinge on the success or failure of Patch.”

Discussion: Street Fight, blogs.forbes.com and Future of Journalism

Henry Blodget / SAI:

AOL's Newsroom Is Now Bigger Than The New York Times's — Here's a startling statistic about the enormous bet AOL is making on content: — AOL's newsroom is now bigger than the New York Times'. — Come again? — AOL's news and content operation now has three main parts: Huffington Post …

Clark Fredricksen / eMarketer:

Online Advertising Market Poised to Grow 20% in 2011 — New Forecast Shows Display on Trajectory to Overtake Search — The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer.

Discussion: VentureBeat, eMedia Vitals, paidContent, Forbes.com, TechCrunch, rbr.com and GigaOM

Emily Steel / Wall Street Journal:

Big Pop Seen for Online Ads — Web Spending Expected to Rise 20%, Accounting for 20% of Marketers' Outlays — Marketers are poised to ramp up their spending on Web ads this year more quickly than previously expected, as advertisers allocate an increasing share of their budgets to the Internet …

Jeff Sonderman / Poynter:

Twitter now charges $120,000 a day for promoted trends — Businesses are paying Twitter $120,000 to sponsor a promoted trending topic for a day, director of revenue Adam Bain told marketing news site ClickZ. That's up from $25,000 to $30,000 when the feature was launched in April 2010.

Discussion: ClickZ

Andy Plesser / Beet.TV:

YouTube Expects Half of Ad Spending to be Cost Per View by 2015 — The conventional means of charging for online video on a cost per thousand impressions (CPM) for video ad is quickly changing. — By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers …

Discussion: Future of Journalism

Acrupi / Adweek:

Bill Simmons Banks Grantland Success on Sponsorships — Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes to save Internet content from the CPM. — A one-man content-generating apparatus …

Discussion: Deadspin and The Wire

Discussion: Grantland, Runnin' Scared, FishbowlNY, The Wire, mediabistro.com and The New York Observer

Ryan Lawler / GigaOM:

NBC finally ‘gets it,’ will kill the Olympic tape delay — The new-look NBC Universal, now owned by Comcast and helmed by Steve Burke, has kept one tradition from the previous regime intact by retaining rights to broadcasts of the Olympic games through 2020.

Discussion: Company Town, SportsMoney, MediaPost and Los Angeles Times

Steve Zeitchik / 24 Frames:

Duplass brothers look to put a ‘Pitchfork’ in it — EXCLUSIVE: Mark and Jay Duplass made the jump from mumblecore to mainstream with the well-received black comedy “Cyrus” last summer and will bring out the Jason Segel-Ed Helms feature “Jeff Who Lives at Home” (produced by Jason Reitman) later this year.

Discussion: The Film Stage

Jim Romenesko / Poynter:

Columbia Journalism Review starts search for editor-in-chief — Romenesko Misc. — The job description says: “The editor-in-chief provides the editorial vision and voice, supervises a professional editorial staff of nine plus a large team of freelancers, and manages an editorial budget …

Nielsen Wire:

Kids Today: How the Class of 2011 Engages with Media — 1993 was a big year. The Mosaic Internet Web browser was launched, NAFTA was signed, Seinfeld won an Emmy for Outstanding Comedy Series and the high school class of 2011 was born. Nielsen congratulates the class of 2011 and takes look …

Discussion: VentureBeat

Jon Slattery:

Jemima Khan joins Indy as new associate editor — Independent editor-in-chief Simon Kelner announced on Twitter today that Jemima Khan is joining the Independent and i as associate editor. — Khan generated masses of publicity when she guest editied the New Statesman earlier this year …

Discussion: Journalism.co.uk, Guardian and Press Gazette