Mediagazer: Who'll Get The New York Times' Top Washington Job? (Michael Calderone/The Huffington Post)

Jill Abramson: Our Lady of Gray — The climb to Valhalla is treacherous—but lawyers, babies, Howell Raines and a barreling truck couldn't keep Jill Abramson down. — LAST THURSDAY, Jill Abramson compared her appointment to executive editor of The New York Times to “ascending to Valhalla …

Discussion: Poynter, Poynter, Yahoo! News, CJR, The Atlantic Wire, Adweek and The Wire

Who'll Get The New York Times' Top Washington Job? — NEW YORK — At 5 p.m. on Monday afternoon, New York Times staffers in the paper's Washington bureau gathered to toast outgoing bureau chief Dean Baquet. It was Baquetâs first day back in the Washington office since heading to New York …

Ed Pilkington / Guardian:
Jill Abramson: 'I'm a battle-scarred veteran'

Discussion: Media Research Center, CJR and LA Observed

New York Times:

A Federal Study Finds That Local Reporting Has Waned — An explosion of online news sources in recent years has not produced a corresponding increase in reporting, particularly quality local reporting, a federal study of the media has found. — Coverage of state governments and municipalities …

Discussion: Gawker and The Huffington Post

Information Needs of Communities — The Changing Media Landscape in a Broadband Age. In culmination of its work over the last year, the FCC Working Group on the Information Needs of Communities delivered a report on June 9, 2011 addressing the rapidly changing media landscape in a broadband age.

Matt Marshall / VentureBeat:

Online advertising explodes to $31B, but publishers getting squeezed? — Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That's according to the encouraging forecast from market researcher eMarketer — and it's almost twice …

Discussion: eMedia Vitals, the Econsultancy blog, comScore, Inc. and L.A. Times Tech Blog

Online Advertising Market Poised to Grow 20% in 2011 — New Forecast Shows Display on Trajectory to Overtake Search — The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer.

Discussion: paidContent, Forbes.com, TechCrunch, rbr.com and GigaOM

Emily Steel / Wall Street Journal: Big Pop Seen for Online Ads

Nicholas Carlson / SAI:

Confessions Of Patch Salesperson: “It's Been A Disaster” — AOL is betting $120 million this year on a network of local news Websites called Patch. — It's overseen by Arianna Huffington. — Clayton Moran of the Benchmark Group says AOL's fate will “hinge on the success or failure of Patch.”

Discussion: Street Fight, blogs.forbes.com and Future of Journalism

Discussion: NYConvergence.com

Jeff Sonderman / Poynter:

Twitter now charges $120,000 a day for promoted trends — Businesses are paying Twitter $120,000 to sponsor a promoted trending topic for a day, director of revenue Adam Bain told marketing news site ClickZ. That's up from $25,000 to $30,000 when the feature was launched in April 2010.

Discussion: ClickZ

Andy Plesser / Beet.TV:

YouTube Expects Half of Ad Spending to be Cost Per View by 2015 — The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing. — By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers …

Discussion: Future of Journalism

Acrupi / Adweek:

Bill Simmons Banks Grantland Success on Sponsorships — Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes to save Internet content from the CPM. — A one-man content-generating apparatus …

Discussion: Deadspin, The Wire and mediabistro.com

Discussion: Grantland, Runnin' Scared, FishbowlNY, The Wire and The New York Observer

Noah Davis / The Wire:

The New York Observer Wants To Pay Someone With No Experience $30,000 To Run Its New Magazine — We really enjoy the New York Observer's redesign (honest). And we like what Elizabeth Spiers and her team are doing to bring back the Salmon-colored paper. — But we have less faith …

Ryan Lawler / GigaOM:

NBC finally ‘gets it,’ will kill the Olympic tape delay — The new-look NBC Universal, now owned by Comcast and helmed by Steve Burke, has kept one tradition from the previous regime intact by retaining rights to broadcasts of the Olympic games through 2020.

Discussion: Company Town, SportsMoney, MediaPost and Los Angeles Times

Steve Zeitchik / 24 Frames:

Duplass brothers look to put a ‘Pitchfork’ in it — EXCLUSIVE: Mark and Jay Duplass made the jump from mumblecore to mainstream with the well-received black comedy “Cyrus” last summer and will bring out the Jason Segel-Ed Helms feature “Jeff Who Lives at Home” (produced by Jason Reitman) later this year.

Discussion: The Film Stage

Nielsen Wire:

Kids Today: How the Class of 2011 Engages with Media — 1993 was a big year. The Mosaic Internet Web browser was launched, NAFTA was signed, Seinfeld won an Emmy for Outstanding Comedy Series and the high school class of 2011 was born. Nielsen congratulates the class of 2011 and takes look …

Discussion: VentureBeat