Mediagazer: Note to media: We are all brands now, so get used to it (Mathew Ingram/GigaOM)

Jeff Bercovici / Mixed Media:

Will the NY Times Give David Pogue Another Pass on Ethics? — David Pogue. Image by Getty Images North America via @daylife — David Pogue has weathered one mini-scandal after another in his years as the star technology columnist for The New York Times.

Discussion: The Wire

Alexia Tsotsis / TechCrunch:

Twitter For Newsrooms!? Twitter *Is* A Newsroom — Earlier this morning Twitter released “Twitter for Newsrooms,” its primer on how to use Twitter to gather and report news in the 21st century. — #TfN is Twitter's official nudge to old school reporters, a heavy handed reminder …

Discussion: CJR and The Atlantic Wire

Discussion: Poynter, 10,000 Words and @twittermedia, more at Techmeme »

Wall Street Journal:

Hulu's Owners Weigh Cons of a Possible Sale of the Site — Online-video pioneer Hulu LLC has been a headache for its Hollywood owners at times. But now the owners who control Hulu's fate are asking themselves whether the website might be an even bigger nuisance to them in someone else's hands.

Discussion: Adweek, Digital Trends, ZDNet, Electronista and CNET News

Mathew Ingram / GigaOM:

Note to media: We are all brands now, so get used to it — There's been a lot of talk about “branding” and new media lately, sparked in part by Washington Post columnist Gene Weingarten's recent anti-branding rant, in which the veteran journalist said that branding is “ruining journalism.”

Discussion: Metamedia, Teaching Online Journalism, Jason Kristufek's …, Facebook and currybetdotnet, Thanks:accessnetflix

blogs.journalism.co.uk:

ScribbleLive: Four ways to make money from liveblogging — Liveblogging platform ScribbleLive claims to have come up with four different ways that news organisations can make money from liveblogging, a form of reporting described by Matt Wells, blogs editor of the Guardian, as …

Discussion: Future of Journalism

Jeremy W. Peters / Media Decoder:

Politico Enters E-Book Venture With Random House — Politico, an accelerant to the news cycle like wind is to brushfire, is taking on the one realm of political news that it has not yet sped up: book publishing. — The all-things-politics Web site is teaming up with Random House …

Discussion: Adweek, GalleyCat, Yahoo! News, paidContent and Rex Hammock's RexBlog.com

Mallary Jean Tenore / Poynter:

NBC White House correspondent Chuck Todd: 'The media is flat; we're all sort of equal' — NBC Chief White House Correspondent Chuck Todd used to be anti-Twitter. He saw it as a site where people posted uninteresting tidbits about their daily lives, and he didn't think it had any news value.

Discussion: @jayrosen_nyu

Lucia Moses / Adweek:

Can Time Out's Tony Elliott Weather the Storm? — Tony Elliott, founder and chairman of the Time Out empire, is not a man used to begging. But in 2008, his company, which had already been battered by the digital revolution, was in dire straits thanks to the recession.

Discussion: MediaPost and The Wire

Wall Street Journal:

Meredith Expands Its Menu — Meredith is adding two food magazines as it expands into a category the company says is ripe for targeting cost-conscious consumers. — LIVE NOW — Markets Hub: Markets react ahead of a critical vote in Greece on an austerity program. Plus, big banks fret over capital requirements.

Discussion: MediaPost, TechCrunch, eMedia Vitals and rbr.com

Gautham Nagesh / Hillicon Valley:

Supreme Court to weigh FCC's indecency policy — The Supreme Court said Monday it will review a lower court ruling that struck down the Federal Communications Commission's ability to regulate broadcast airwaves for indecency. — The court granted the government's petition for a writ …

Discussion: Media Money …, CNET News, Adweek, The Wrap, TVNewser, rbr.com, Susan Crawford blog, Company Town and Bloomberg, Thanks:gnagesh

Jim Romenesko / Poynter:

Marimow quits Philly Inquirer for ASU Cronkite School post — Romenesko Misc. — Bill Marimow was removed as Philadelphia Inquirer executive editor last October because, according to the new owners, he didn't have the background in digital media necessary to lead the paper going forward.

Justin Ellis / Nieman Journalism Lab:

More Awesome: News Challenge grantee Awesome Foundation wants to fund journalism at the micro level — There's something inherently meta about the Awesome Foundation winning a grant from the Knight Foundation in order to...give grants. Also, something kinda awesome.

Paul Bradshaw / Online Journalism Blog:

What I learned from the Facebook Page experiment - and what happens next — Cross-posted from the BBC College of Journalism blog: — Last week my experiment in running a blog entirely through a Facebook Page quietly came to the end of its allotted four weeks.

Discussion: BBC College of Journalism Blog and Future of Journalism

Brian Stelter / New York Times:

This Just In: How Your House Is Faring — Many of the residents who have fled Minot, N.D., where thousands of buildings have been swallowed by the Souris River, have turned to a modest, family-run enterprise to check the status of their homes: the tiny local television station.

Discussion: Save the News Blog and TVSpy

Stuart Elliott / Media Decoder:

Hearst's Umbrella Ad Campaign — On Monday, Hearst Magazines is to begin an elaborate advertising campaign, aimed at advertisers and readers, to burnish its brand image rather than promote individual magazines like Esquire or Good Housekeeping. The campaign, with the “Unbound” theme …

Discussion: rbr.com, FishbowlNY and Adweek

Emily Witt / The New York Observer:

The Guardian in America Is Going to Be British This Time — Julian Assange's favorite read. Or is it “favourite”? — We reported last week on the American expansion of the bikini-loving online wing of British newspaper The Daily Mail. The Guardian is also expanding its online presence here …

Discussion: Future of Journalism

Suw / Strange Attractor:

The Guardian: Burning platform is burning — After The Guardian and The Observer announced its ‘digital-first’ strategy the other week, which I, like Kevin, see as a burning platform admission, Alan Rusbridger went on Radio 4′s Media Show (MP3) to talk about the situation.

Discussion: Guardian and Strange Attractor

Jeremy W. Peters / New York Times:

The Right's Blogger Provocateur — MINNEAPOLIS — Andrew Breitbart wasn't supposed to be sitting here in a television studio makeup chair. But when he heard that Anthony Weiner was about to announce his resignation, he dropped everything. — Mr. Breitbart, the conservative author …

Discussion: Poynter, The Atlantic Wire and The Wire