Mediagazer: New York Times CEO Janet Robinson Is A Secret Tweeter (Jeff Bercovici/Mixed Media)

11:30 AM ET, September 19, 2011

Top News:

Facebook Is Expected to Unveil Media-Sharing Service — For cloud-based digital music services like Spotify and Rhapsody, which stream millions of songs but have struggled to sign up large numbers of paying users, being friended by Facebook could prove to be a mixed blessing.

Discussion: Noted, ZDNet, Digits, Fast Company, Future of Journalism and CNET News, more at Techmeme »

Wall Street Journal:

NBC in Talks With Ted Koppel — NBC is in talks to bring veteran news anchor Ted Koppel to its new news magazine program slated for fall, according to people familiar with the matter, the network's latest attempt to lend some more star power to the prime-time program.

Discussion: TVNewser

Jeff Bercovici / Mixed Media:

New York Times CEO Janet Robinson Is A Secret Tweeter — New York Times Co. president/CEO Janet L. Robinson and Forbes president/COO Tim Forbes — On Friday, Janet Robinson, the president and CEO of The New York Times Co., came by the offices of FORBES for lunch.

Discussion: Poynter

Dylan Byers / Adweek:

Sam Sifton Opens Up — New York Times restaurant critic and former culture editor Sam Sifton is getting ready to take the reigns at the paper's national desk, under the paper's new editor, Jill Abramson. In an interview with Adweek, he said he's looking forward—with a “pleasant terror” …

Tom Junod / Esquire:

Jon Stewart and the Burden of History — He's not so funny anymore, and it's not only because he's come to take himself seriously. It's because in the Obama era, we're starting to see the price of refusing to stand for anything. — Published in the October 2011 issue, on sale any day now

Discussion: Mediaite

David Lieberman / Deadline.com:

Can News Corp Escape Scandals Unscathed? — If you look at News Corp's stock price since July 4 you might wonder whether you're peering into a parallel universe. This is a period durng which the company's been battered by damaging revelations from the News Of The World phone hacking and police bribery scandals.

Discussion: Future of Journalism

Alan Feuer / New York Times:

As an MSNBC Host, Sharpton Is a Hybrid Like No Other — At 50 minutes to airtime, the Rev. Al Sharpton, in pinstripes and cufflinks, was sitting in his office at Rockefeller Center, tinkering with Tuesday's introduction to “PoliticsNation,” his new nightly show on MSNBC.

Michael Wolff / Adweek:

Is Content the Problem Or the Solution? — The ever-mounting disarray at Yahoo, along with the not-so-far-behind-it disarray at AOL, is just another part of the long-in-coming conclusion that content doesn't work as a business online. — “Content doesn't work” means, in this context, that other businesses work better.

Deborah Potter / NewsLab:

TV news and the mobile mind-set — The Associated Press alert that chimed on my newsroom computer a few years ago was short and direct. “Bulletin: Jeane Kirkpatrick has died.” I leapt from my desk and shouted across the room to my 5 p.m. newscast producers, “Folks, we have to add an important story.

Monica Hesse / Washington Post:

Many media types live in the land of Twitter, but most regular people don't — When the East Coast earthquake struck in late August, it appeared to hit particularly hard a place called “Twitter.” — “U.S. East Coast earthquake generated more Tweets than Osama bin Laden death,” the United Kingdom's Telegraph reported.

Gabriel Sherman / New York Magazine:

Shrunken Heads — The niche future of the TV mega-personality. — The new Glenn Beck show that launched last week on Beck's GBTV.com start-up is pretty much the old Glenn Beck show: same 5 p.m. time slot, same crying, same chalkboard, same dire prophecies.

Washington Times:

Sex, lies, and journalism — Being interviewed by a journalist and having sex are very similar acts. Both should take place only between consenting adults who understand the ground rules for what's about to happen, or someone's feelings bound to get hurt. Or worse.

Jason Del Rey / AdAge:

10 Startups to Watch: Percolate — A Twitter and RSS-filtering Formula Serves up an Automatic Content Brew That's Customized to Consumer Needs — Does the world really need another content-curation tool? Another blogging platform? Another content-discovery site? And all of this rolled into one product?

Sarah Perez / TechCrunch:

Latakoo Moves HD Video Fast, Works Great For Newsrooms — Austin-based video startup latakoo has a funny name (it's some kind of lark), but a great idea: make it easier to transfer HD video. Built by a group of journalists and technologists to solve the real-world problem of video-sharing …

Discussion: latakoo Flight Report, Thanks:beet_tv

Andrew Hampp / AdAge:

Social Media Status Key to Endorsements for Today's Celeb — Publicity Shop Measures FanDNA for Stars From Ashton Kutcher to Charlie Sheen — It used to be that a favorable “Q” score, a high rating on the Davie Brown Index or good old-fashioned ubiquity was enough for a celebrity to secure a high-profile endorsement deal.

Discussion: Softpedia News