Mediagazer: Nielsen Twitter TV Rating arrives Monday, shows gap between Twitter and mass-market popularity (Wall Street Journal)

11:15 AM ET, October 7, 2013

Top News:

Nielsen Twitter TV Rating arrives Monday, shows gap between Twitter and mass-market popularity — Tweets Provide New Way to Gauge TV Audiences — CBS Corp.'s CBS +2.55% “The Big Bang Theory” and “NCIS” are among the most-watched shows on television, with upward of 20 million viewers each.

Discussion: New York Times, VentureBeat, @amolsharmawsj, @josephstash, Business Insider, Los Angeles Times, Mashable, AdAge, @demetria_g, @stevesi, SocialTimes, Broadcasting & Cable, CNET, BuzzFeed and AdAge

Reed Albergotti / Digits:

Facebook to expand TV data report initiative to networks in eight countries — Facebook Adds TV Partners Overseas — The rivalry between Facebook Inc. and Twitter Inc. over social conversations around television shows is moving overseas. — Facebook Monday will disclose plans …

Discussion: Wall Street Journal, GigaOM, The Next Web, Business Insider, Talking Biz News, @vanitakohlik, VatorNews and TechCrunch

Jeff Bercovici / Forbes: Can Twitter Save TV? (And Can TV Save Twitter?)

Andy Kohut / Poynter:

Pew surveys of audience habits suggest perilous future for news — News organizations have been confronting the problem of a shrinking audience for more than a decade, but trends strongly suggest that these difficulties may only worsen over time. Today's younger and middle-aged audience seems unlikely …

Discussion: AllThingsD, @terryheaton, @emilybell, @rajunarisetti, @jeffjarvis, @brizzyc and Kirk LaPointe's<br …

Jeff Jarvis / BuzzMachine:
Maybe news is just more efficient

Discussion: @bryfitz, @niemanlab, @amartinson and @albertocairo

David Carr / New York Times:

Using Twitter to Move the Markets — Last week, while everyone was wondering what Twitter is worth after the unveiling of its I.P.O., I spent some time on a little different math. How much could a single post on Twitter be worth? — How about $1 billion? Or maybe $6 billion?

Discussion: @stevenlevy, @johncabell, @jswatz, @carr2n, @philiped and @johnwaggoner

Frédéric Filloux / Monday Note:

The Quartz Way — Quartz, a web-only business publication, just turned one year old. On both editorial and business dimensions, Quartz features all components of a modern media venture. Is this a formula for the long run? To answer the question, in the first of two articles, we take a closer look at the editorial product.

Discussion: @davidbauer, @jayrosen_nyu, @amzam, @borthwick, @elanazak, @dougvs, @rajunarisetti, @rishad, @zseward, @antderosa, @jonrussell, @bryfitz and @wblau

Hadas Gold / Politico:

NYT's Jill Abramson: Horse-race media trivializes politics — NEW YORK — New York Times executive editor Jill Abramson says she worries about the trivialization of politics by publications like POLITICO, but offered no defense when asked about the Times' own coverage of the political horse race.

Discussion: Gawker, @mlcalderone, @jayrosen_nyu and The Huffington Post

Hadas Gold / Politico:

Fox host apologizes for reporting fake news — Fox News host Anna Kooiman apologized on Sunday for reporting a story from a satirical news site. — On Saturday, the co-host of Fox & Friends Saturday was talking about the government shutdown when she said President Barack Obama had offered …

Discussion: The Huffington Post, Media Matters, Yahoo! News, Salon, @hitsville, @stevesilberman, @reformedbroker, New York Magazine, Digital Journal, @jayrosen_nyu, Mediaite, The Raw Story and WebProNews

Chris O'Shea / FishbowlNY:

Michael Rooney Departs Dow Jones, Trevor Fellows Joins as Head of Global Ad Sales — Michael Rooney, chief revenue officer of Dow Jones since 2007, is leaving the company. According to a memo from Lex Fenwick, Dow Jones' CEO and publisher of The Wall Street Journal, Rooney is departing to …

Discussion: @rajunarisetti, @rupertmurdoch and @edmundlee

Mike Shields / Adweek:

Thrillist Is Launching a Tech Publication — At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help young guys shop for tech. Launching on Oct. 23, Supercompressor will take a broader lifestyle approach …

Discussion: @laureni, @benjlerer, @nostrich and @tknuewer

Mathew Ingram / paidContent:

The soul of a new machine: Gawker struggles with the slippery slope between viral and true — When you come across a viral story about a heart-warming incident that you know will get millions of pageviews, how closely should you look into the claims that the viral story is based on?

Discussion: BuzzMachine, @paulcarr, Medium, @jayrosen_nyu, @mattbors, @qhardy and @antderosa

Brian Stelter / New York Times:

Cruz's 21-Hour Speech Fueled a Ratings Jump at C-Span2 — Given the meager approval ratings the public has consistently given Congress, it might seem surprising that anyone watches the unblinking live shots of the Senate and House on television. But government crises apparently …

Discussion: TVNewser, @brianstelter, @buzzfeedandrew, The Daily Caller, Baltimore Sun and Twitter blog

Anand Giridharadas / New York Times:

Asking Americans the naive questions of an outsider, Al Jazeera obtains profound answers — An Outsider Looks at Life in America — NEW YORK — Al Jazeera wants to make its name as American as pizzaburgers. But when Al Jazeera, the Qatar-based television empire that has long broadcast …