Mediagazer: Sailthru scans reader IP addresses to make article recommendations for BI, NY Post, and more (Journalism.co.uk)

4:15 AM ET, October 7, 2013

Top News:

Andy Kohut / Poynter:

Pew surveys of audience habits suggest perilous future for news — News organizations have been confronting the problem of a shrinking audience for more than a decade, but trends strongly suggest that these difficulties may only worsen over time. Today's younger and middle-aged audience seems unlikely …

Discussion: @emilybell, @terryheaton, @rajunarisetti, @jeffjarvis, @brizzyc and Kirk LaPointe's<br …

Jeff Jarvis / BuzzMachine:

Maybe news is just more efficient — I wonder whether Andrew Kohut got his analysis of Pew Research's latest survey of news consumption — as my West Virginia father would say — bassackwards. — Pew finds again that young people are spending less time with news — 46 minutes per day for millenials …

Discussion: @albertocairo

Eric Johnson / AllThingsD:

Kids Won't Read Investigative Journalism — But Maybe They'll Play a Videogame With the Same Message — It's hard enough to get adults to read serious journalism online. Even on its homepage, the Center for Investigative Reporting has “Read This Later” links to let readers save its articles …

Wall Street Journal:

Nielsen Twitter TV Rating arrives Monday, shows gap between Twitter and mass-market popularity — Tweets Provide New Way to Gauge TV Audiences — Data Show Differences Between Social-Media Service's Users, Mass-Market Viewers — CBS Corp.'s “The Big Bang Theory” and “NCIS” …

Discussion: New York Times, Broadcasting & Cable, AdAge, TechCrunch, Digits, VatorNews, CNET and The Next Web

Peter Lauria / BuzzFeed:
How Twitter's Business Model Is Just Like Broadcast TV — Only Worse

Discussion: @zimbalist and @peterlauria3

Kate Kaye / AdAge: Twitter's Overlooked Data Business Could Grow As Retailers Mine Chatter

Mathew Ingram / paidContent:

The soul of a new machine: Gawker struggles with the slippery slope between viral and true — When you come across a viral story about a heart-warming incident that you know will get millions of pageviews, how closely should you look into the claims that the viral story is based on?

Discussion: BuzzMachine, Medium, @paulcarr, @jayrosen_nyu, @mattbors, @qhardy and @antderosa

David Carr / New York Times:

Using Twitter to Move the Markets — Last week, while everyone was wondering what Twitter is worth after the unveiling of its I.P.O., I spent some time on a little different math. How much could a single post on Twitter be worth? — How about $1 billion? Or maybe $6 billion?

Discussion: @carr2n, TIME and AllThingsD

Brian Stelter / New York Times:

Cruz's 21-Hour Speech Fueled a Ratings Jump at C-Span2 — Given the meager approval ratings the public has consistently given Congress, it might seem surprising that anyone watches the unblinking live shots of the Senate and House on television. But government crises apparently …

Discussion: @brianstelter, @buzzfeedandrew and The Daily Caller

David Zurawik / Baltimore Sun: At crucial time, cable news fails on shutdown, Obamacare

Simon Rogers / Twitter blog:
Politicians, gov't agencies turn to Twitter amidst #Shutdown

Discussion: @grossman

Anand Giridharadas / New York Times:

Asking Americans the naive questions of an outsider, Al Jazeera obtains profound answers — An Outsider Looks at Life in America — NEW YORK — Al Jazeera wants to make its name as American as pizzaburgers. — But when Al Jazeera, the Qatarbased television empire that has long broadcast …

Discussion: @lisadebode, @mattdpearce and @andrewchappelle

Hadas Gold / Politico:

NYT's Jill Abramson: Horse-race media trivializes politics — NEW YORK — New York Times executive editor Jill Abramson says she worries about the trivialization of politics by publications like POLITICO, but offered no defense when asked about the Times' own coverage of the political horse race.

Discussion: @jayrosen_nyu

Tara Conlan / Guardian:

BBC places next-generation iPlayer at heart of digital strategy — Director general Tony Hall to outline corporation's plans for more personalised version of its successful on-demand service — The BBC's successful iPlayer on-demand service will offer a more personalised experience to licence fee payers …

Journalism.co.uk:

Sailthru scans reader IP addresses to make article recommendations for BI, NY Post, and more — How Sailthru uses 1:1 personalisation to drive engagement — By using ‘smart’ data to better understand their audience, publishers can personalise their output to each individual reader — Read more

Discussion: Big News Network.com

Frédéric Filloux / Monday Note:

The Quartz Way — Quartz, a web-only business publication, just turned one year old. On both editorial and business dimensions, Quartz features all components of a modern media venture. Is this a formula for the long run? To answer the question, in the first of two articles, we take a closer look at the editorial product.

Discussion: @bryfitz and @rishad