Mediagazer: At second-biggest news website in Lithuania, 15Min.lt, ad-blocking fell by 74% after implementing strategy that uses journalists to appeal directly to readers (Benjamin Mullin/Poynter)

9:35 AM ET, August 30, 2016

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Carrie So / Ad Age:

Facebook Live's mid-roll ads resurrects a 20th century broadcast model in a 21st century social network, ignores changing viewing habits, rise of ad-blockers — Mid-Roll Video Ads Show a Disconnect With Changing Audience Habits — With Facebook announcing mid-roll ads for Facebook Live …

Benjamin Mullin / Poynter:

At second-biggest news website in Lithuania, 15Min.lt, ad-blocking fell by 74% after implementing strategy that uses journalists to appeal directly to readers — In May, Tomas Balekas dropped a revelation on the crowd gathered at an internet conference in Vilnius, Lithuania's capital city.

Discussion: Journalism News

David Uberti / Columbia Journalism Review:

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