Mediagazer: Wattpad and Spotify strike a deal to launch exclusive podcasts by popular Wattpad authors in the Philippines on September 17 and in Indonesia on September 30 (Naman Ramachandran/Variety)

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Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads — The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.

Discussion: The Verge, Adweek, @nicoagrant, @dbfig, @pkafka, 9to5Google, @nicoagrant, @nicoagrant, @mrstoh2o, TechCrunch, Tubefilter and Gizmodo, more at Techmeme »

David Cohen / Adweek:

YouTube is testing a machine learning model that reformats landscape video, including ads, into square or vertical formats based on how the viewer is watching — Advertisers can more easily incorporate Shorts into their application, Performance Max, video action campaigns

Discussion: 9to5Google and The Keyword

Ben Schoon / 9to5Google:
Some YouTube viewers say the platform's ads expanded in length and quantity over the past month or two, with reports of five to 10 unskippable ads per break

Discussion: @eric_seufert, @accursedfarms, @fbbagholder, @tedgioia, @carnage4life, @rakeshlobster and @thegarywarner

Rodger Sherman / The Ringer:

Amazon's NFL debut had audio and video issues and lots of Prime ads, but it was a good conventional game broadcast with premier commentators and extra streams — Thursday night's Chiefs-Chargers game showed that Amazon won't revolutionize how football games are broadcast; it'll just try to sell you Prime as you watch

Discussion: Awful Announcing, The Verge, Next in Marketing, IndieWire, @ourand_sbj, @brentaxemedia, @rodger, The Streamable and The Big Lead

Joe Schneider / Bloomberg:

A US federal appeals court upholds the Texas social media content moderation law, lifting an injunction that blocked it and remanding it back to the lower court — A federal appeals court upheld the validity of a Texas social-media law that companies like Twitter Inc. and Meta Platforms Inc …

Discussion: @popehat, @mmasnick, @caseymattox_, @berinszoka, @berinszoka, @berinszoka, @adamkovac, @berinszoka, @berinszoka and @ericowensdc, more at Techmeme »

William Turvill / Press Gazette:

An interview with Justin Webb, the new co-host of the BBC's podcast Americast alongside Sarah Smith and Marianna Spring, replacing Emily Maitlis and Jon Sopel — Justin Webb, the new co-host of the BBC's popular US podcast Americast, has a confession to make.

Discussion: @pressgazette, @risj_oxford and @wturvill

Max Goldbart / Deadline:

Sources: the BBC, ITV, and Sky, which invested heavily in covering the Queen's funeral, are pushing back on making their live feeds available to UK newspapers — Major British broadcasters have been engaged in a fierce stand-off with UK newspapers over the rights to the live coverage …

Discussion: @jackshafer

Joan E. Solsman / CNET:

With two Emmy Awards, Netflix's Squid Game became the first non-English-language show to win top primetime Emmys, a milestone for South Korea's cultural wave — The Emmys had never even nominated a non-English show for a major award. Then Netflix and Korean pop culture took over the globe — and won.

Discussion: SPIRAL by RVC and Washington Post

Naman Ramachandran / Variety:

Wattpad and Spotify strike a deal to launch exclusive podcasts by popular Wattpad authors in the Philippines on September 17 and in Indonesia on September 30 — Some of the biggest names in web novels in Indonesia and the Philippines will bring their stories to life through a range of podcasts …

Natasha Singer / New York Times:

Some experts say targeted ads on streaming services could be crucial in the 2022 US midterms, as others worry the ads evade federal regulation and oversight — Over the last few weeks, tens of thousands of voters in the Detroit area who watch streaming video services were shown different …

Discussion: @peterhamby, @jason_kint and @nytimes

Sara Fischer / Axios:

Recurrent Ventures buys home design magazine Dwell; Recurrent acquired over two dozen small media companies across a few niche verticals in the last few years — Recurrent Ventures, a venture equity-backed digital media company, has acquired Dwell, a premium home design magazine turned-digital media brand.

Discussion: MediaPost and @sarafischer

Seth Smalley / Poynter:

Agence France-Presse launches a Spanish-language fact-checking service on WhatsApp in the US ahead of the midterms — WhatsApp users can now contact a team of AFP fact-checkers through the app to verify memes, videos, photos and links that they encounter online.

Discussion: @poynter and @factchecknet

Lorne Cook / Associated Press:

The European Commission proposes media rules to protect independence, ensure public media funding, make ownership and state advertising more transparent, more — The European Union's executive branch unveiled plans Friday for new laws that it said would help protect media freedom and independence …

Discussion: Reuters and European Centre for Press …