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5:55 PM ET, September 16, 2022

Mediagazer

 Top News: 
Nico Grant / New York Times:
Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads  —  The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.
RELATED:
David Cohen / Adweek:
YouTube is testing a machine learning model that reformats landscape video, including ads, into square or vertical formats based on how the viewer is watching  —  Advertisers can more easily incorporate Shorts into their application, Performance Max, video action campaigns
Discussion: 9to5Google and The Keyword
Ben Schoon / 9to5Google:
Some YouTube viewers say the platform's ads expanded in length and quantity over the past month or two, with reports of five to 10 unskippable ads per break
Rodger Sherman / The Ringer:
Amazon's NFL debut had audio and video issues and lots of Prime ads, but it was a good conventional game broadcast with premier commentators and extra streams  —  Thursday night's Chiefs-Chargers game showed that Amazon won't revolutionize how football games are broadcast; it'll just try to sell you Prime as you watch
Joe Schneider / Bloomberg:
A US federal appeals court upholds the Texas social media content moderation law, lifting an injunction that blocked it and remanding it back to the lower court  —  A federal appeals court upheld the validity of a Texas social-media law that companies like Twitter Inc. and Meta Platforms Inc …
Max Goldbart / Deadline:
Sources: the BBC, ITV, and Sky, which invested heavily in covering the Queen's funeral, are pushing back on making their live feeds available to UK newspapers  —  Major British broadcasters have been engaged in a fierce stand-off with UK newspapers over the rights to the live coverage …
Discussion: @jackshafer
Joan E. Solsman / CNET:
With two Emmy Awards, Netflix's Squid Game became the first non-English-language show to win top primetime Emmys, a milestone for South Korea's cultural wave  —  The Emmys had never even nominated a non-English show for a major award.  Then Netflix and Korean pop culture took over the globe — and won.
Discussion: SPIRAL by RVC and Washington Post
Naman Ramachandran / Variety:
Wattpad and Spotify strike a deal to launch exclusive podcasts by popular Wattpad authors in the Philippines on September 17 and in Indonesia on September 30  —  Some of the biggest names in web novels in Indonesia and the Philippines will bring their stories to life through a range of podcasts …
Sara Fischer / Axios:
Recurrent Ventures buys home design magazine Dwell; Recurrent acquired over two dozen small media companies across a few niche verticals in the last few years  —  Recurrent Ventures, a venture equity-backed digital media company, has acquired Dwell, a premium home design magazine turned-digital media brand.
Discussion: MediaPost and @sarafischer
Lorne Cook / Associated Press:
The European Commission proposes media rules to protect independence, ensure public media funding, make ownership and state advertising more transparent, more  —  The European Union's executive branch unveiled plans Friday for new laws that it said would help protect media freedom and independence …
 
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 More News: 
Inside Radio:
Stockholm-based podcast network Acast plans to lay off 15% of its staff, or about 60 employees, in September 2022 as the company seeks profitability by 2024
Discussion: Bloomberg
Shawn McCreesh / New York Magazine:
Inside labor unrest at The New York Times, where star reporters and new enlistees are frustrated with pay negotiations and union members discuss “strike school”
Jim Waterson / The Guardian:
Sources: Tony Gallagher, deputy editor of Murdoch's The Times, is being lined up to be its new editor, as its current boss, John Witherow, is expected to leave
Thomas Curwen / Los Angeles Times:
Former LA Times editor Henry Fuhrmann dies; Fuhrmann was also an adjunct journalism professor and active member at the AAJA and ACES: The Society for Editing
 Earlier Picks: 
Filipp Lebedev / Reuters:
Russia's Supreme Court strips Novaya Gazeta of its last media license; Editor-in-Chief Dmitry Muratov calls the verdict “informational genocide”, vows to appeal
Wall Street Journal:
Sources: Amazon and Apple passed on the media rights to Saudi-backed LIV Golf, which also hasn't been able to strike a deal with ESPN, CBS, NBC, and Fox
Ben Smith / @semaforben:
In a memo, Semafor announces 19 founding editorial members and new hires
 

 
From Techmeme:

Wall Street Journal:
Gina Raimondo says holding back China in the chips race is a “fool's errand”, and investment, more than export controls, will keep US ahead of Beijing

Reuters:
Albania bans TikTok for a year from January 2025, part of a broader plan to make schools safer following the killing of a 14-year-old near a school in November

Paresh Dave / Wired:
Google says it wouldn't force its device makers, browser, and wireless carrier licensees to distribute Gemini to US users for three years, in a proposed remedy
 
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