Mediagazer: Amazon's NFL debut had audio and video issues and lots of Prime ads, but it was a good conventional game broadcast with premier commentators and extra streams (Rodger Sherman/The Ringer)

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Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads — The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.

Discussion: The Verge, Adweek, @nicoagrant, @dbfig, @pkafka, 9to5Google, @nicoagrant, @nicoagrant, @mrstoh2o, TechCrunch, Tubefilter and Gizmodo, more at Techmeme »

David Cohen / Adweek:

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Rodger Sherman / The Ringer:

Amazon's NFL debut had audio and video issues and lots of Prime ads, but it was a good conventional game broadcast with premier commentators and extra streams — Thursday night's Chiefs-Chargers game showed that Amazon won't revolutionize how football games are broadcast; it'll just try to sell you Prime as you watch

Discussion: Awful Announcing, The Verge, Next in Marketing, IndieWire, @ourand_sbj, @brentaxemedia, @rodger, The Streamable and The Big Lead

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Max Goldbart / Deadline:

Sources: BBC, ITV, and Sky, which invested heavily in coverage of Queen's funeral, are pushing back on making their live feeds available to UK newspapers — Major British broadcasters have been engaged in a fierce stand-off with UK newspapers over the rights to the live coverage of Queen Elizabeth II's funeral, Deadline can reveal.

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Joan E. Solsman / CNET:

With two Emmy Awards, Netflix's Squid Game became the first non-English-language show to win top primetime Emmys, a milestone for South Korea's cultural wave — The Emmys had never even nominated a non-English show for a major award. Then Netflix and Korean pop culture took over the globe — and won.

Discussion: SPIRAL by RVC and Washington Post

Naman Ramachandran / Variety:

Wattpad and Spotify strike a deal to launch a series of podcasts by popular Wattpad authors in the Philippines on September 17 and in Indonesia on September 30 — Some of the biggest names in web novels in Indonesia and the Philippines will bring their stories to life through a range of podcasts …

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Sara Fischer / Axios:

Recurrent Ventures buys home design magazine Dwell; Recurrent acquired over two dozen small media companies across a few niche verticals in the last few years — Recurrent Ventures, a venture equity-backed digital media company, has acquired Dwell, a premium home design magazine turned-digital media brand.

Discussion: MediaPost and @sarafischer

Seth Smalley / Poynter:

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Discussion: @poynter and @factchecknet

Lorne Cook / Associated Press:

The European Commission proposes media rules to protect independence, ensure public media funding, make ownership and state advertising more transparent, more — The European Union's executive branch unveiled plans Friday for new laws that it said would help protect media freedom and independence …

Discussion: Reuters and European Centre for Press …