Top News:
Sarah Perez / TechCrunch:
YouTube unveils Creator Music, which lets creators browse a catalog and use songs by buying rights or sharing revenue, launching out of beta in the US this fall — In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program …
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MediaPost and Ad Age, more at Techmeme »
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Karissa Bell / Engadget:
YouTube plans to expand its Partner Program to give 45% of Shorts ad revenue to creators with 1,000+ subscribers and 10M views on Shorts within a 90-day period — YouTube just made a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform.
Discussion:
YouTube Official Blog, TechCrunch, Adweek, @youtubecreators, Tubefilter, @susanwojcicki, The Verge and 9to5Google, more at Techmeme »
Elizabeth Williamson / New York Times:
A judge dismisses Alex Jones' lawyer and chief restructuring officer in the bankruptcy of Infowars parent Free Speech Systems and expands a trustee's control — Citing a “lack of candor,” including over the Infowars fabulist's lavish spending, the judge ordered substantive changes to his company's oversight.
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Pew Research Center:
Survey of US adults: 31% get news on Facebook, 25% on YouTube, 14% on Twitter, 13% on Instagram, and 10% on TikTok; a third of TikTok users get news on the app — Digital news has become an important part of Americans' news media diets, with social media playing a crucial role in news consumption.
Discussion:
Pew Research Center, @jeremybowers, @themediaisdying, @elanazak, @fryan, @pewresearch, @brockm, @ali_lev, @johngramlich, TechCrunch and Adweek, more at Techmeme »
Scott Feinberg / The Hollywood Reporter:
NBC plans to air the 80th Golden Globes awards on January 10, 2023, as part of a one-year agreement to let the HFPA “explore new opportunities” for distribution — The TV network announced on Tuesday that it is bringing the awards ceremony back to its airwaves on Tuesday …
Discussion:
Variety, Deadline, New York Times, IndieWire, The Playlist, Breitbart, New York Post, SlashFilm, GoldDerby, Adweek, Los Angeles Times, New York Daily News, Vanity Fair, The Wrap and TVLine
Adrianne Pasquarelli / Ad Age:
WPP's GroupM projects global retail media spending will reach $101B in 2022, up 15% YoY, and will exceed $160B annually by 2027, thanks to superior targeting — Figure is an increase of 15% over 2021, per GroupM report — One of the fastest growing new revenue streams for retailers is showing no signs of slowing down.
Discussion:
Inside Radio, Digiday, Ad Age, MediaPost, AdExchanger, Next TV and Adweek
Jesse Whittock / Deadline:
Fox re-enters the international distribution business with sales unit Fox Entertainment Global; its international sales arm in 2019 was integrated into Disney's — Fox Entertainment is re-entering the international distribution business by launching a sales unit ahead of Mipcom Cannes next month.
J. Clara Chan / The Hollywood Reporter:
Spotify launches a US audiobook service with 300K titles from major and independent publishers; users purchase and download individual books to play in its app — The audio giant, which is offering 300,000 audiobooks for purchase at launch, is positioning its books service as separate …
Discussion:
Fast Company, Spotify, CNET, TechCrunch, Variety, @mackcollier, @emmabostian, Billboard, Publishing Perspectives, Bloomberg and The Bookseller, more at Techmeme »
Mia Sato / The Verge:
A Mozilla study using YouTube recommendation data from 20,000+ users and 500M+ videos finds the “dislike” and “not interested” buttons are largely ineffective — Even when users tell YouTube they aren't interested in certain types of videos, similar recommendations keep coming, a new study by Mozilla found.
Garett Sloane / Ad Age:
Walmart Connect partners with TikTok, Snap, and Roku to measure how social media and CTV ads affect sales and to help brands with targeting and attribution — Retailer has partnerships with platforms to help P&G, L'Oreal, Samsung and J&J with targeting and attribution
Discussion:
Insider, Marketing Brew, @garettsloane, Next TV, AdExchanger, MediaPost and Adweek
Murray Stassen / Music Business Worldwide:
Memo: Kobalt Music strikes a new licensing deal with Meta after pulling 700K songs from Facebook and Instagram in the US in July 2022 due to failed negotiations — In July, MBW reported that Kobalt Music Publishing - home to 700,000 songs - was pulling its repertoire from Facebook and Instagram in the United States.
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Nicole Gaudiano / Insider:
A new book says that under White House pressure, Fox News' Bret Baier emailed the network's president during the 2020 election to urge calling Arizona for Trump — - Fox News anchor Bret Baier “was ready to give into” pressure from Trump after the network said he lost Arizona, new book says.
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