Top News:
Nico Grant / New York Times:
Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads — The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.
Discussion:
The Verge, Adweek, TechCrunch, @nicoagrant, @dbfig, @pkafka, 9to5Google, @nicoagrant, @nicoagrant, @mrstoh2o, Tubefilter and Gizmodo, more at Techmeme »
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David Cohen / Adweek:
YouTube is testing a machine learning model that reformats landscape video, including ads, into square or vertical formats based on how the viewer is watching — Advertisers can more easily incorporate Shorts into their application, Performance Max, video action campaigns
Discussion:
9to5Google and The Keyword
Rodger Sherman / The Ringer:
Amazon's NFL debut had audio and video issues and lots of Prime ads, but it was a good and conventional broadcast, with top commentators and nice extra streams — Thursday night's Chiefs-Chargers game showed that Amazon won't revolutionize how football games are broadcast; it'll just try to sell you Prime as you watch
Discussion:
Awful Announcing, The Verge, Next in Marketing, IndieWire, @ourand_sbj, @brentaxemedia, @rodger, The Streamable and The Big Lead
William Turvill / Press Gazette:
An interview with Justin Webb, the new co-host of the BBC's podcast Americast alongside Sarah Smith and Marianna Spring, replacing Emily Maitlis and Jon Sopel — Justin Webb, the new co-host of the BBC's popular US podcast Americast, has a confession to make.
Discussion:
@pressgazette, @risj_oxford and @wturvill
Max Goldbart / Deadline:
Sources: BBC, ITV, and Sky, which invested heavily in coverage of Queen's funeral, are pushing back on making their live feeds available to UK newspapers — Major British broadcasters have been engaged in a fierce stand-off with UK newspapers over the rights to the live coverage of Queen Elizabeth II's funeral, Deadline can reveal.
Joan E. Solsman / CNET:
With two Emmy Awards, Netflix's Squid Game became the first non-English-language show to win top primetime Emmys, a milestone for South Korea's cultural wave — The Emmys had never even nominated a non-English show for a major award. Then Netflix and Korean pop culture took over the globe — and won.
Discussion:
SPIRAL by RVC and Washington Post
Naman Ramachandran / Variety:
Wattpad and Spotify strike a deal to launch a series of podcasts by popular Wattpad authors in the Philippines on September 17 and in Indonesia on September 30 — Some of the biggest names in web novels in Indonesia and the Philippines will bring their stories to life through a range of podcasts …
Natasha Singer / New York Times:
Some experts say targeted ads on streaming services could be crucial in the 2022 US midterms, as others worry the ads evade federal regulation and oversight — Over the last few weeks, tens of thousands of voters in the Detroit area who watch streaming video services were shown different …
Discussion:
@peterhamby, @jason_kint and @nytimes
Sara Fischer / Axios:
Recurrent Ventures buys home design magazine Dwell; Recurrent acquired over two dozen small media companies across a few niche verticals in the last few years — Recurrent Ventures, a venture equity-backed digital media company, has acquired Dwell, a premium home design magazine turned-digital media brand.
Discussion:
MediaPost and @sarafischer
Seth Smalley / Poynter:
Agence France-Presse launches a Spanish-language fact-checking service on WhatsApp in the US ahead of the midterms — WhatsApp users can now contact a team of AFP fact-checkers through the app to verify memes, videos, photos and links that they encounter online.
Discussion:
@poynter and @factchecknet
Lorne Cook / Associated Press:
The European Commission proposes media rules to protect independence, ensure public media funding, make ownership and state advertising more transparent, more — The European Union's executive branch unveiled plans Friday for new laws that it said would help protect media freedom and independence …
Discussion:
Reuters and European Centre for Press …
Thomas Curwen / Los Angeles Times:
Former LA Times editor Henry Fuhrmann dies; Fuhrmann was also an adjunct journalism professor and active member at the AAJA and ACES: The Society for Editing — No one had really paid too much attention to the hyphen. In matters of race and heritage — as in “African-Americans” or …
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@garveymcvg, @mattdpearce, Poynter, @ericalg, @karenkho, @josie_huang, @craigsilverman, @davidlauter, @erskinetimes, @kenbensinger, @sonali_kohli, @kristenhare, @omarsrashad, @meridak, @ndungca, @apstylebook, @styleguide, @nancywyuen, @fkwang, @editorscanada, @oramyw, @chowleen, @aceseditors, @wesleylowery, @genepark, @stevepadilla2, @mariekshan, @myhlee, @andybechtel, @chriswillman, @originalspin, @aaronhuertas, @shelbygrad, @adriana_lacy, @bdelossantos1, @laura_nelson, @joshpcain, @ronlin, @bgzimmer, @cbengaines, @fidmart85, @cbellantoni, Asian American Journalists …, @kelseyproud and The Wrap
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