Mediagazer: Bantam Dell Merged with Ballantine, Taublib Departs (Jim Milliot/Publishers Weekly)

5:40 PM ET, April 13, 2010

Top News:

Claire Cain Miller / New York Times:

Twitter Unveils Plans to Draw Money From Ads — Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue. — The advertising program …

Biz / Twitter Blog:

Hello World — Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we've resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit.

Michael Learmonth / AdAge:

Twitter Has a Business Model: ‘Promoted Tweets’ — Search Ads For Twitter That Split Difference Between ‘Earned’ and ‘Paid’ Media — NEW YORK (AdAge.com) — In the four years since Twitter launched, two questions have hung over the micro-blog service: Can it make money? If so, how?

Discussion: Media Money …, Search Engine Land, Mashable!, GigaOM, MediaMemo, TechCrunch, The Next Web, Mobile Entertainment and paidContent

David Kaplan / paidContent:

Twitter's Costolo: Promoted Tweets And The Importance Of ‘Resonance’ — With Twitter's big announcement of how it plans to make money with Promoted Tweets out of the way, the micro-blogging service's COO Dick Costolo took the stage at the Ad Age Digital Conference to sell the idea.

Discussion: broadstuff

Stuart Elliott / Media Decoder:

CNN Fights Back With ‘Objectivity’ Arguments — In a presentation to advertisers and agencies on Tuesday morning, executives of CNN indicated how they plan to counter the growing ratings of — and buzz about — the rival Fox News Channel: play up their channel's identity as an objective source of news.

Discussion: Mediaite, Company Town, Romenesko, Beet.TV, The Wire, Broadcasting & Cable, Inside Cable News and Chickaboomer

Gillian Reagan / The Wire: CNN Takes Over The Internet With New Tech, Showbiz, Food Sites (TWX)

Joshua Benton / Nieman Journalism Lab:

Tough love: Gawker finds making it harder for comments to be seen leads to more (and better) comments — That chart is, for news organizations seeking to tame their commenters, perhaps the best evidence yet that adding a few obstacles for those seeking the leave their mark on a web page can actually lead to more comments.

Discussion: The Wire, NetNewsCheck Latest, New York Observer and thomped

Mark S. Luckie / 10,000 Words:

Online and multimedia storytelling from the 2010 Pulitzer Prize winners — In today's digital media environment, it's not enough to produce a lengthy print piece — you've got to have some sort of web element that adds to and enhances it. The following Pulitzer Prize-winning stories show …

Discussion: ResourceShelf, New York Observer, Fitz & Jen and The Daily Weekly

Los Angeles Times:

Critic's Notebook: On this year's drama award, the Pulitzer board blew it — In honoring ‘Next to Normal,’ the board ignored the advice of its drama jury in favor of its own sentiments, says Pulitzer jurist Charles McNulty. — Buried in Monday's announcement of the 2010 Pulitzer winners …

Discussion: ArtsBeat, Washington Times, Washington Post, New York Times, The Daily Weekly, New York Observer and LA Observed

Tricia Duryee / paidContent:

A Dozen National Broadcasters Align To Create One Mobile TV Network — After working together for years through a trade association, a dozen broadcasters are now forming a financially-backed joint venture to develop a national mobile service, including live and on-demand video …

Discussion: PR Newswire, Broadcasting & Cable, TechCrunch and Lost Remote

TVNewser:
Live Mobile TV Gets Summer Test Run

Discussion: rbr.com, Multichannel, Broadcasting & Cable and FishBowlNY

Paul Krugman:

Andrew Ross Sorkin Owes Several People An Apology … I certainly never said anything like that, and I don't think Nouriel did either. First of all, I never called for “nationalizing the entire banking system” — I wanted the government to take temporary full ownership of a few weak banks …

Discussion: CJR, FishBowlNY, New York Times, Gawker, The Huffington Post, Runnin' Scared, Mediaite, The Wire, The Atlantic Wire, New York Magazine, Media Research Center, Felix Salmon, New York Observer, Cheat Sheet and Dealbreaker

Jeff Jarvis / BuzzMachine:

News(paper) in the cloud — I think it's possible today to run a news organization — up to the point of publishing — from the cloud, changing not only the production process of news but also its culture. John Paton, CEO of Journal Register, is about to prove it with his Ben Franklin Project.

Discussion: FishBowlNY

Adrian Chen / Gawker:

Stephen Colbert Grills Wikileaks Founder on Helicopter Video — Tonight on the Colbert Report, Stephen Colbert interviewed Wikileaks founder Julian Assange. We were wondering how Colbert would handle a subject as serious as a video showing 12 people being killed. Well, he handled it pretty seriously.

Discussion: Times of London and The Atlantic Wire

Scott Rosenberg / Scott Rosenberg's Wordyard:

Newspaper comments: Forget anonymity! The problem is management — This New York Times piece Monday reflects a growing chorus of resentment among newspaper website managers against the “barroom brawl” atmosphere so many of them have ended up with in the comments sections on their sites.

Discussion: The Rural Blog, the Econsultancy blog and Techdirt

Derek Thompson / The Atlantic Online:

Do Journalists ‘Grieve’ the Decline of Journalism? — Spinning off a speech by AFL-CIO President Richard Trumpka at Harvard about why working people are angry, Ezra Klein makes this point comparing the reaction to job losses in manufacturing to job losses in journalism: … Grief from whom?

Discussion: The Huffington Post and Ezra Klein

Megan Garber / Nieman Journalism Lab:

“The 24/7 News Cycle”: David Carr, Arianna Huffington, and Mark Russell debate the future at ASNE — Earlier this morning, David Carr, Arianna Huffington, and the Orlando Sentinel's Mark Russell gathered to discuss “The 24/7 News Cycle: New Opportunities, New Pressures.”

Discussion: Romenesko, blogs.tampabay.com and The Huffington Post

Steve Krakauer / Mediaite:

MSNBC President Griffin Says David Shuster Suspension “All About Loyalty” — We published an email exchange Thursday night between MSNBC President Phil Griffin and a David Shuster fan about his anchor's indefinite suspension. — Mediaite spoke exclusively with Griffin today about the reasons behind …

Discussion: The Wire, TVNewser and Inside Cable News

Ryan Tate / Gawker:

The Dark Side of Steve Jobs — Steve Jobs seduced New York's media moguls all too easily, convincing them his iPad would magically keep them in business — and in chauffeured limos. But nothing easy comes free, and the publishers' digital debt is now due.

Discussion: MediaPost, Beyond Search, Signal vs. Noise, AdAge and Bloomberg

Mike Fleming / Deadline.com:

Finally, It's Batter Up For ‘Moneyball’ — UPDATE: Sony sources tell me that Major League Baseball is on board with the version that will go into production. (MLB previously had approved the Steven Soderbergh version.) EXCLUSIVE: Columbia Pictures is locking in a July start date for the Bennett Miller-directed Moneyball.

Discussion: NBC Miami, The Playlist, Movieline, Thompson on Hollywood, New York Magazine and PopWatch

Damon Kiesow / Poynter Online:

WSJ.com emerging tech editor: iPad app ‘gives me hope’ — As one of the two major newspapers known to have early access to an iPad for app development, The Wall Street Journal drew more than its fair share of gossip and speculation over the past month. Since launch, the app has drawn rave reviews …

Discussion: BusinessJournalism.org …

Alissa Krinsky / TVNewser:

Ted Koppel On the State of the News Industry: 'I Think It's a Disaster' — On BBC World News America last night, contributing analyst Ted Koppel had a few choice words about the state of the news industry these days. — In response to a question from anchor Katty Kay about a new Pew Research survey …

Jim Milliot / Publishers Weekly:

Bantam Dell Merged with Ballantine, Taublib Departs — At one time Bantam, Dell, and Ballantine were the major players in mass market paperback, and now those imprints are being united into one division under the Random House Publishing Group. The Ballantine Bantam Dell unit will be overseen …

Discussion: GalleyCat and Media Decoder

Joshua Benton / Nieman Journalism Lab:

Can explainers be the basis for a revenue stream? Voice of San Diego's Scott Lewis thinks so — You may have seen Megan's post a couple weeks ago about how lauded news nonprofit Voice of San Diego is trying to hire an “engagement editor” to help push its stories into social media and public consciousness.

Discussion: Unofficial ASNE10 blog

Kristen Schweizer / Bloomberg:

YouTube to Air Elle, Women's Day Clips to Gain Ads — Google Inc's YouTube will air branded video clips from Elle, Car and Driver and Digital Spy under a deal with French publisher Lagardere SA to gain more users and boost revenue from premium content. — Under the three-year revenue-sharing contract …

Discussion: Broadband TV News and Dow Jones Newswires

Jason Fell / Folio:

Report: Magazine Die-Off Slows But So Do New Launches — Mag closures down 76.8 percent in Q1, according to MediaFinder. — Only 22 magazines folded during the first period of 2010, according to the latest report from online magazine database MediaFinder.com.

Discussion: Gawker

Nat Ives / AdAge:

Alpha Media Names Joseph Mangione Its Latest CEO — Maxim Publisher, Alpha's Fifth CEO Since 2007, Plans Growth in Marketing, Promotions and Events — NEW YORK (AdAge.com) — Maxim publisher Alpha Media named Joeseph Mangione its latest CEO today, making him the fifth person to hold …

Discussion: MinOnline and paidContent