Mediagazer: Objective Failure: Why the debate about media objectivity threatens … (Sarah Hinchliff Pearson/cyberlaw …)

David Carr / New York Times:

The Media Equation: A Lost iPhone Reveals Apple's Churlish Side — Journalists are already getting warmed up for the next big Apple event, the Worldwide Developer's Conference in June, where they will most likely get a look at the next generation of the iPhone.

Discussion: Gawker, Voices on All Things Digital and CJR

Dan Levy / Sparksheet:

The New Yorker On Brand: Q&A with Web Editor Blake Eskin — You were hired as The New Yorker's first Web editor in 2006, when NewYorker.com was relatively primitive and “blog” was a four-letter word to most staff writers. How have attitudes toward the Web changed since then? — They've changed a lot.

Discussion: MediaPost

Michael Calderone / Yahoo! News:

Media-intern auction winners pay for chance to work for free — Breaking into the media business is tough, with a seemingly endless supply of bright young college graduates vying for unpaid internships at elite publications. Still, there's another route to getting one's foot in the door, if you have money to burn: Win an auction!

Discussion: Romenesko and Gawker

Mallary Jean Tenore / Poynter Online:

How News Orgs Are Turning to Staff, Technology & Users to Improve Comments — In recent weeks, some journalists have argued that news sites should stop allowing anonymous comments. They're an “invitation to mischief,” Cleveland Plain Dealer columnist Connie Schultz wrote after the paper unmasked …

Discussion: Shaping the Future … and The Huffington Post

Laurie Sullivan / MediaPost:

YouTube Developing Self-Serve Rental Model — YouTube engineers are working on a self-service method that will give moviemakers the ability to upload and provide their streaming content for rent, Hunter Walk, who heads product management at YouTube, told MediaPost.

Discussion: Cinematical, Fast Company, Andy Beal's Marketing Pilgrim, Mashable! and NewTeeVee

Nat Ives / AdAge:

Success of Pay Walls at Smaller Papers Is Good Sign for Print — Positive Numbers at Local Dailies Give Hope to Bigger Players, but Recipe Has Not Worked for All — NEW YORK (AdAge.com) — If you want to know what paid content on the web can do for newspapers' paid circulation …

Discussion: FishbowlNY, Romenesko and NetNewsCheck Latest

Dirk Smillie / Forbes:

Another Spin For Guccione — The “SPIN” founder on why he tried to buy “Fortune,” what magazines are doing wrong and what he plans to do about it. — The magazine business is in the midst of a “Darwinian culling,” says Bob Guccione Jr. So why does Guccione, the founder of SPIN and Gear, plan to re-enter publishing this year?

Discussion: Romenesko and Talking Biz News

Brian Stelter / New York Times:

Bill Moyers Ends PBS ‘Journal’; His Next Step Is Unclear — “Bill Moyers Journal,” first broadcast in 1971, came to a close on Friday, with Mr. Moyers warning viewers that “plutocracy and democracy don't mix,” as he compared past eras of populist insurgency to the present moment in America.

Twitter Media:

Tweets are the new quotes — Have you ever been quoted in a news article or blog post? If so, you know it can be a strange experience: you recognize your words, but they never sound quite right. It's the peril of transcription. — That's just one of a couple reasons we like ReadWriteWeb's approach …

Discussion: Silicon Alley Insider, ReadWriteWeb, TechCrunch, The Huffington Post, TNW Social Media, louisgray.com, CNET News, VentureBeat and Mashable

Mathew Ingram / GigaOM:

Topix Gets Local With Twitter and Social With Facebook — Topix.com has rolled out a suite of new enhancements, including a Twitter feature that sends local news to users based on their location, the integration of Facebook's social plugins on topic pages, and a doubling of the amount …

Discussion: blog.topix.com and BIA/Kelsey Local Media Watch

under the wire:

How Wired.com Tracked the iPhone Finder — In response to Wired.com's scoop identifying the finder of the lost iPhone prototype, many have asked me how we did it. The process of uncovering digital footprints to identify Brian Hogan was indeed challenging and enlightening, so I thought I'd tell the story here.

Discussion: WebNewser, Silicon Alley Insider, just enough and VentureBeat

Scott Patterson / MarketBeat:

Buffett: Mind Blowing How Fast Newspapers Losing Ground — Warren Buffett delivered more doom and gloom news for the state of the newspaper industry. — Asked about his views on the struggling industry, which has seen a rising trend of diminishing revenues and distribution in recent years …

Discussion: Accuracy in Media, Romenesko and New York Observer

Caroline Davies / Guardian:

Mad Men man poached by the BBC — The BBC has poached Vlad Wolynetz, an American TV executive whose successes include the award-winning Mad Men, in its quest to crack the notoriously difficult US drama market. — The move to beef up BBC Worldwide Productions' “format factory” …

AdAge:

Is It Worth $1M in Media to Be a First Adopter With Apple's IAd? — Mobile-Ad Platform Will Have Marketers Paying Twice and Rob Agencies of Production Fees — at First — NEW YORK (AdAge.com) — When Apple introduces a shiny new object, a faithful group of early adopters pony up top dollar to be the first to play with it.

Discussion: MediaPost and The Consumerist

Megan Garber / Nieman Journalism Lab:

“Maximum information in minimum time”: Gauging social media's merits — As I mentioned in a previous post, I recently attended the International Journalism Festival in Perugia, Italy. One theme that became clear on panel after panel: in Italy, one of the lowest-ranked countries for press freedom in Europe …

Discussion: The Huffington Post

Sarah Hinchliff Pearson / cyberlaw.stanford.edu:

Objective Failure: Why the debate about media objectivity threatens the viability of general-interest news outlets. — In the midst of a crisis threatening the very existence of the journalism industry, it might seem like an odd time to debate the merits of objective news reporting.

Staci D. Kramer / paidContent:

Apple iPad Sales Pass 1 Million Mark; iBooks Not Flying Off Shelves — Apple (NSDQ: AAPL) CEO Steve Jobs is crowing this morning about breaking the one million mark with iPad in 28 days—less than half the time it took for the iPhone to achieve the same feat.

Discussion: Apple, mediabistro.com, Lost Remote, New York Post, Kindle Review, GigaOM, Fortune, Fast Company, AppleInsider, Gadget Lab, Geekosystem, VentureBeat, Mashable!, TUAW, All Things Digital and New York Observer

Wayne Friedman / MediaPost:

Belo Records Skyrocketing Ad Results — One of the purest TV station group plays, Belo Corp. witnessed rocketing advertising results in the first quarter, with the lead automotive category surging 45% over a year ago. — Total overall advertising sales scored an equally impressive 17% gain for the period …

Rick Daysog / Honolulu Advertiser:

Press run ends for Gannett in Isles — Gannett Co., the nation's largest newspaper chain, completed its sale of The Honolulu Advertiser to Honolulu Star-Bulletin owner David Black early this morning, marking the Virginia-based company's exit from a market that it has served since 1971.

Discussion: Romenesko and Gannett Blog

Holly Yeager / CJR:

Ignatius on the Downside of the Inside Story — The Washington Post's David Ignatius did us all a favor in Sunday's Outlook section, with a critical look at embedding—a journalistic practice that's become increasingly commonplace, and not just in the military.

Discussion: The New Republic

Brian Womack / Bloomberg:

Google's YouTube Increases Display Advertisers 10-Fold — Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year, a sign the company is making headway to lift sales in businesses other than search.

Discussion: NewTeeVee