Mediagazer: MySpace Chooses Pereira & O'Dell to Help Relaunch Site (Rupal Parekh/AdAge)

8:30 AM ET, August 12, 2010

Top News:

Julie Bosman / New York Times:

Pete Hamill, Patriarch of Print, Goes Direct to Digital — It makes perfect sense that Pete Hamill, 75 years old, chronicler of vintage New York City and newspaper tabloids and boozy Greenwich Village literary haunts, prefers print books to electronic. — Far more surprising is this …

Mike Taylor / FishbowlNY:

Playboy Hits the iPad, Sans Nudity — Playboy, the magazine famous for its photos of naked women, has launched an app for the iPad, with the same Apple-imposed iTunes restrictions (no nudity!) that govern its iPhone app. — minOnline reports: … “Gatefolds of skin”? Sounds worse than it is.

Discussion: Media Week, paidContent, minonline.com, eMedia Vitals, The Wrap and New York Magazine

Jeff Rivera / mediabistro.com:
So What Do You Do, Hugh Hefner, Founder of Playboy Enterprises?

Discussion: UnBeige

Julia Boorstin / Media Money with Julia Boorstin:

GoogleTV's Next Frontier: Google's DirecTV Partnership — Today's news that Google is partnering with DirecTV to sell ads for cable networks could have far-reaching implications for Google and the ad business. This could be a win-win-win for Google, DirecTV [DTV Loading...

Discussion: Variety, Broadcasting & Cable, AdAge and MediaPost

Mike Steib / Inside AdWords:
DIRECTV partners with Google TV Ads

Discussion: Relevant Results, MediaPost, TechCrunch, paidContent, Wall Street Journal, PC Magazine, Seeking Alpha and 901am

Matea Gold / Los Angeles Times:

Here's Johnny, digitized: A searchable database created for Carson's ‘Tonight Show’ — The search tool for existing footage will be available for professional use, but many clips will also be posted for public viewing. — Johnny Carson is getting an upgrade for the YouTube era.

Discussion: WebNewser

Dave Itzkoff / New York Times:
Johnny Carson's Online Presence Gets a Boost

Discussion: Speakeasy, ABCNEWS, The Atlantic Online, Variety, The Huffington Post, TVWeek.com, New York Magazine, Movieline and TV Tattle

Hunter Walker / The Wrap:

Piers Morgan (Still) Taking Over for Larry King — Depite reports to the contrary, Piers Morgan is taking over as Larry King's replacement — and an official announcement is expected early next week at the latest, TheWrap has learned. — TheWrap broke the story on July 30 that the …

Discussion: mediabistro.com, Inside Cable News, TVNewser, Mediaite and On Media's Blog

Jeff Bercovici / DailyFinance:

Dirty Apps? How Magazines Are Handling Apple's Erratic Censorship — Steve Jobs' dictate that apps for Apple's iPad and iPhone contain no pornography or nudity affects plenty of major magazines, including Playboy and Cosmopolitan. How are they dealing with it? — Continue reading Dirty Apps?

Tim Carmody / The Atlantic Online:

A Bookfuturist Manifesto — Go — TIM CARMODY - Timothy Carmody writes about media, technology, art, and culture at Snarkmarket, HiLobrow, The Idler, The Chronicle of Higher Education, the Journal of Modern Literature, and other outlets. Together with the community at Snarkmarket …

Janko Roettgers / NewTeeVee:

Broadcom Brings Hulu to Any Connected TV — Consumers will soon be able to stream Hulu, YouTube or Netflix videos to any connected TV, regardless of whether that device supports Flash or not, thanks to some new technology by Broadcom, dubbed Inconcert Maestro, that combines existing …

Rupal Parekh / AdAge:

MySpace Chooses Pereira & O'Dell to Help Relaunch Site — Struggling Social Net Seeks to Snare Share From Twitter, Facebook — NEW YORK (AdAge.com) — MySpace has chosen Pereira & O'Dell as the agency to help market the site's relaunch later this year, according to multiple industry executives.

Discussion: AdScam/The Horror! and paidContent

Joshua Topolsky / Engadget:

Exclusive: Upcoming Apple TV loses 1080p playback, gains apps... and will be renamed iTV — You might remember that we broke news of an updated Apple TV headed to market just a few months ago. If your brain isn't working right, let us jog it: a trusted Engadget source asserted that the gang …

Discussion: ReadWriteWeb, TechCrunch, Podcasting News, Techland, The Next Web, Gadget Lab, Switched, VentureBeat, Gizmodo and NewTeeVee, more at Techmeme »

Peter Kafka / MediaMemo:

Two Days After Steve Slater's Slide Ride, JetBlue Comes Back to the Web — Be honest-if you ran JetBlue, you'd want to stay quiet, too. Right? — But the airline, which gets lots of credit for engaging its customers on the Web, on Facebook and on Twitter, had to speak up eventually …

Discussion: City Room, New York Times, make the logo bigger, The Daily Beast, Gawker, The Informer, NY Daily News, National Media, Law Blog, Chickaboomer, Dealbreaker, The Awl and newsfeed.time.com, more at Techmeme »

Oliver Luft / Press Gazette:

Condé Nast to publish eight regional editions of Glamour — Condé Nast will this week publish eight regional editions of its glossy monthly magazine Glamour. — The September issue of Glamour, which goes on sale on Thursday, will feature sixteen pages of editorial specifically tailored for readers in each area.

Discussion: Media Week and Media Buyer Planner

Erik Huggers / About the BBC blog:

BBC Online - Putting Quality First — In March this year, the BBC announced a new strategy - Putting Quality First. These proposals, which are subject to BBC Trust approval, chart a new long-range direction for the BBC and would enable the BBC to deliver on its public purposes in the digital age.

Discussion: paidContent:UK, Journalism.co.uk and The Next Web

Mike Shields / Mediaweek:

Internet Content Syndication Council Propose Content Guidelines — A group of Web content syndicators, which include the Associated Press, The Tribune Company and Procter & Gamble, believe that content quality—not to mention the actual utility of the Internet—is being seriously threatened.