Mediagazer: Twitter Big on Smaller Advertisers (Amir Efrati/Wall Street Journal)

2:15 PM ET, March 2, 2011

Top News:

The New York Times Company Updates its Outlook Ahead of Morgan Stanley Conference Presentation — The New York Times Company (NYSE: NYT) today will discuss its business and strategy at the Morgan Stanley Technology, Media & Telecom Conference. — “The improvement in print advertising trends …

Discussion: The Wrap, Reuters, Poynter, The Wall Blog and Free Press

Josh Halliday / Guardian:

NY Times chairman determined to charge for online access — Arthur Sulzberger undeterred by long delays to metered scheme and also plans to charge for iPad app — Arthur Sulzberger, the chairman and publisher of the New York Times, is bullish about plans to charge for access to the paper's website …

Discussion: Bloggasm

John Gruber / Daring Fireball:

Dirty Percent — It's not hard to make the case that Apple's new in-app subscription system offers numerous benefits to users, developers, and publishers. But whatever those benefits, they stem from the mere existence of these new subscription APIs. What's controversial is the size of Apple's cut: 30 percent.

Discussion: CrunchGear

Joshua Benton / Nieman Journalism Lab:

John Gruber on Apple's 30% cut: To the victor goes the pricing power — John Gruber at Daring Fireball has an extended take on the justice or injustice of Apple's 30-percent cut of all iPhone/iPad subscriptions. (He comes down on the side of justice. Or at least a kind of it's-fair-because-we-can justice.)

Chris Ariens / mediabistro.com:

Fox News announces temporary suspension of Newt Gingrich and Rick Santorum as Contributors — Fox News' Bret Baier just announced that the network has put a 60-day suspension on the paid contributor deals with both Newt Gingrich and Rick Santorum — who are both considering a run for president in 2012.

Discussion: Los Angeles Times, Mediaite, New York Times, Poynter, The Wire, The Wrap, Gawker, Swampland and On Media's Blog

Om Malik / GigaOM:

Why the Medium Is Not the Message — Earlier this week, I got a chance to go on Leo Laporte's Twit.tv. We debated the much-discussed New York Times story, which essentially said blogging is dead. It has been more than 10 years since I started to blog, and still, the act of blogging is consistently misunderstood.

Discussion: State of the Fourth Estate, Technology Liberation Front and Consumer Reports …

Christian Lorentzen / New York Observer:

Open City, Closed: Acclaimed Literary Journal Says Goodbye — After 20 years and 30 issues, Open City is ceasing publication, co-editor Joanna Yas told The Observer. — “These things are not institutions,” said founder and co-editor Thomas Beller. “They're always razor's edge things.”

Discussion: Jacket Copy

Jeremy Adam Smith / Knight Garage:

How We're Financing Meaningful Journalism — Very few of us become journalists so that we can write product reviews, celebrity gossip, or forty-seven tips for driving your man crazy in bed—even if that's how we pay the bills. — Yet as media have converged online, opportunities …

Amir Efrati / Wall Street Journal:

Twitter Big on Smaller Advertisers — Twitter Inc. is a hot property among investors, who are pumping up the company's valuation. But whether the start-up can live up to its multibillion-dollar appraisal depends on the likes of David Szetela, who holds the purse strings of numerous small and medium-sized advertisers.

Discussion: Search Engine Land, Venture Capital Dispatch and Digits, more at Techmeme »

Mallary Jean Tenore / Poynter:

Texas Tribune databases drive majority of site's traffic, help citizens make sense of government data — When The Texas Tribune launched, Matt Stiles said the site was the .10 version of what it would be six months out. Sixteen months later, the site's traffic and audience have grown tremendously …

Alexia Tsotsis / TechCrunch:

Charlie Sheen, Now On Twitter At @CharlieSheen — Because if I don't write this somebody else will: After blazing a colorful trail through some obscure radio show, The Today Show, Good Morning America, TMZ, CNN and so on, media obsession of the moment Charlie Sheen has brought his antics to Twitter.

Brian Stelter / New York Times:
Sheen Brings Piers Morgan Best Ratings Yet

Discussion: Speakeasy

Lauren Indvik / Mashable!:

New York Times Launching Groupon-Like Daily Deals Service — The online division of The New York Times is in the process of launching TimesLimited, a Groupon-like daily deals service offered through e-mail. — Subscribers will receive offers on high-end goods and services from The Times's advertising partners.

Discussion: MediaMemo, paidContent, New York Observer, FishbowlNY, SAI and The Tech Trade, Thanks:laureni

Tara Conlan / paidContent:UK:

BBC's International iPad iPlayer Will Cost Under $10 A Month — The BBC's international iPlayer iPad app will cost less than $10 (£6.13) a month when it launches later this year, according to director general Mark Thompson. — He said the global version of the corporation's online catch …

Greg Masters / American Journalism Review:

Fading Away — Despite occasional flurries of interest in the concept over the years, the roster of U.S. news councils hearing complaints against the media has dwindled to one. Posted: Wed, March 2, 2011 — Greg Masters (gmasters@ajr.umd.edu) is an AJR editorial assistant.

Gus Lubin / The Wire:

Hillary Clinton Says Al Jazeera Is Putting American Media To Shame — Hillary Clinton was defending her department budget in front of the U.S. Foreign Policy Priorities committee this morning on C-Span. — She says a major reason the State Department needs money is because “we are in an information war and we are losing that war.”

Discussion: C-SPAN Video Library

WWD Media Headlines:

Speaking Frankly: New York Gets Rich — Photo By Matt Carasella/PatrickMcMullan.com — NEW YORK — Five weeks ago, Frank Rich sent an e-mail to New York magazine editor in chief Adam Moss asking if his friend of 24 years could give him a call. — “Frank said he was feeling that he had done …

Discussion: New York Post, Folio and Soup

Michael Calderone / Yahoo! News:
Sneak peek: What's new in the New York Times Magazine

Discussion: The 6th Floor, magCulture.com/blog, bookforum.com, Adweek, Poynter, Media Research Center, Brow Beat and FishbowlNY

Matthew Creamer / AdAge:

A Mad Man and a Venture Capitalist Walked Into a Bar ... Advertisers Expected to Underwrite Latest Tech Bubble, but Are There Enough Marketing Dollars to Go Around? — In November 1999, Advertising Age sounded an alarm about the current ad scene. — The forthcoming Super Bowl was the subject …

David Cohen / WebNewser:

WaPo's Steven King: Integrated Sponsorships Essential for Original Web Video — The Washington Post editor of video Steven King pinned the success of original news on the Web to securing integrated sponsorships during a panel at the Beet.TV Video Journalism Summit, moderated by WebNewser editor Alex Weprin.

Discussion: TVNewser, eBookNewser and Beet.TV