Mediagazer: Tweeting the water story (Mark Leccese/Gatekeeper)

Sarah Ellison / Vanity Fair:

The Man Who Tried To Manage Murdoch — As Rupert Murdoch's jaws closed around The Wall Street Journal, managing editor Marcus Brauchli became the latest in a long line of editors who thought they could win over the conquering mogul. Brauchli set about feverishly redesigning the paper …

Discussion: Newser, Romenesko and Talking Biz News

Discussion: Romenesko

Mark Leccese / Gatekeeper:

Tweeting the water story — I've been on Twitter (@mleccese) daily for a couple of months now trying to figure out if there's any useful journalism there. I've learned that nearly every tweet is inane, self-promotional (I'll be self-promoting this blog post on Twitter as soon as I finish it …

Discussion: Romenesko and Editors Weblog

Choire / The Awl:

Pink Weekly Debuts Cash-for-Traffic Reporter Bonus Jackpot Scheme — At last Wednesday's weekly staff meeting at the New York Observer, an old-fashioned paper memo was distributed; it was not sent out by email. It explained a new trial incentive program for reporters, to begin immediately.

Discussion: WebNewser

Joe Pompeo / The Wire:

eBay Founder Pierre Omidyar's $20-Per-Month Hawaii News Site Is Live — Honolulu Civil Beat, the new Hawaii-based online news site and community hub launched by eBay founder Pierre Omidyar, went live this morning. — A little background: Omidyar describes the site as a “civic square for Hawaii …

Discussion: WebNewser and paidContent

Markcuban / blog maverick:

The Future of TV is......TV — Before I get into the topic at hand, I want to first commend Google and Youtube. Just read the article “Are Live Sports the Next Frontier for Youtube?” Dang, why didn't I think of that 15 years ago ??. Oh well. And one more thing.

Discussion: MediaMemo and MediaPost

Michael Calderone / Yahoo! News:

Cable news most trusted in new opinion survey — President Barack Obama, who in the past has dismissed TV talking heads and horse-race politics as “cable chatter,” revived his career as a bully-pulpit media critic this weekend. Delivering a commencement address to the University …

Discussion: mediabistro.com, Romenesko, Editors Weblog, Fitz & Jen, Runnin' Scared, Mediaite, The Wire and CBS News

Dirk Smillie / Forbes:

Another Spin For Guccione — The “SPIN” founder on why he tried to buy “Fortune,” what magazines are doing wrong and what he plans to do about it. — The magazine business is in the midst of a “Darwinian culling,” says Bob Guccione Jr. So why does Guccione, the founder of SPIN and Gear, plan to re-enter publishing this year?

Discussion: New York Observer, Romenesko and Talking Biz News

Sree Sreenivasan / DNAinfo.com:

Some Thoughts After Six Months of DNAinfo — DNAinfo has been around for six months. Time to reflect on what it's accomplished. — The notification came via e-mail from the oldest press club in the United States: “We are pleased and honored to inform you that DNAinfo.com is the recipient …

Ben Elowitz / paidContent:

Traditional Ways Of Judging ‘Quality’ In Published Content Are Now Useless — Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, a platform for social web sites, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods.

Discussion: Kirk LaPointe's …

Dan Levy / Sparksheet:

The New Yorker On Brand: Q&A with Web Editor Blake Eskin — You were hired as The New Yorker's first Web editor in 2006, when NewYorker.com was relatively primitive and “blog” was a four-letter word to most staff writers. How have attitudes toward the Web changed since then? — They've changed a lot.

Discussion: New York Observer, WebNewser, Romenesko and MediaPost

Robert Andrews / paidContent:

Debt-Laden Private Buyouts Are Back - Pearson Sells IDC For $3.4 Billion — Pearson (NYSE: PSO) said back in January it wanted to sell Interactive Data Corporation, its financial market data analytics provider. And now it is - for a pretty sum. — Silver Lake and Warbug Pincus funds …

Discussion: VentureBeat, Guardian, eMedia Vitals, Bloomberg and MinOnline

Michael Learmonth / AdAge:

Facebook Stirs Up Trouble for Silicon Valley — Online-Privacy Legislation Just Got a Big Boost From Social Network — NEW YORK (AdAge.com) — It's larger than the population of the U.S. and is increasingly the nerve center of an interconnected world. But that didn't stop Facebook …

Discussion: Journalism.co.uk

Brian Womack / Bloomberg:

Google's YouTube Increases Display Advertisers 10-Fold — Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year, a sign the company is making headway to lift sales in businesses other than search.

Discussion: NewTeeVee

BrauBlog:

Star Tribune CEO Mike Klingensmith talks new paywall, digital re-do — Mike Klingensmith is no rocket scientist, just the son of one. The new Star Tribune publisher/CEO's dad was an aeronautical engineer for Honeywell in Minneapolis during the Apollo era; the son faces a challenge nearly …

Discussion: Romenesko

Brian Stelter / New York Times:

Bill Moyers Ends PBS ‘Journal’; His Next Step Is Unclear — “Bill Moyers Journal,” first broadcast in 1971, came to a close on Friday, with Mr. Moyers warning viewers that “plutocracy and democracy don't mix,” as he compared past eras of populist insurgency to the present moment in America.

Discussion: Media Research Center

Sarah Hinchliff Pearson / cyberlaw.stanford.edu:

Objective Failure: Why the debate about media objectivity threatens the viability of general-interest news outlets. — In the midst of a crisis threatening the very existence of the journalism industry, it might seem like an odd time to debate the merits of objective news reporting.

AdAge:

Is It Worth $1M in Media to Be a First Adopter With Apple's IAd? — Mobile-Ad Platform Will Have Marketers Paying Twice and Rob Agencies of Production Fees — at First — NEW YORK (AdAge.com) — When Apple introduces a shiny new object, a faithful group of early adopters pony up top dollar to be the first to play with it.

Discussion: MediaPost and The Consumerist

Rick Daysog / Honolulu Advertiser:

Press run ends for Gannett in Isles — Gannett Co., the nation's largest newspaper chain, completed its sale of The Honolulu Advertiser to Honolulu Star-Bulletin owner David Black early this morning, marking the Virginia-based company's exit from a market that it has served since 1971.

Discussion: Romenesko and Gannett Blog

Laurie Sullivan / MediaPost:

YouTube Developing Self-Serve Rental Model — YouTube engineers are working on a self-service method that will give moviemakers the ability to upload and provide their streaming content for rent, Hunter Walk, who heads product management at YouTube, told MediaPost.

Discussion: VentureBeat, Mashable!, hypebot, Cinematical, Fast Company, Andy Beal's Marketing Pilgrim and NewTeeVee

Megan Garber / Nieman Journalism Lab:

“Maximum information in minimum time”: Gauging social media's merits — As I mentioned in a previous post, I recently attended the International Journalism Festival in Perugia, Italy. One theme that became clear on panel after panel: in Italy, one of the lowest-ranked countries for press freedom in Europe …

Discussion: The Huffington Post

Caroline Davies / Guardian:

Mad Men executive poached by the BBC — The BBC has poached Vlad Wolynetz, an American TV executive whose successes include the award-winning Mad Men, in its quest to crack the notoriously difficult US drama market. — The move to beef up BBC Worldwide Productions' “format factory” …

Wayne Friedman / MediaPost:

Belo Records Skyrocketing Ad Results — One of the purest TV station group plays, Belo Corp. witnessed rocketing advertising results in the first quarter, with the lead automotive category surging 45% over a year ago. — Total overall advertising sales scored an equally impressive 17% gain for the period …

under the wire:

How Wired.com Tracked the iPhone Finder — In response to Wired.com's scoop identifying the finder of the lost iPhone prototype, many have asked me how we did it. The process of uncovering digital footprints to identify Brian Hogan was indeed challenging and enlightening, so I thought I'd tell the story here.

Discussion: WebNewser, just enough, VentureBeat and Silicon Alley Insider